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Sun Oct 29 2006 10:47:55

Google Base, Where Are You?

By: Ina Steiner

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I wondered why I still couldn't find Google Base listings last week. Then I got confirmation that I was not alone in wondering what happened to the promised Product Search switch from Froogle to Google Base. Brian Smith posted a comment about it on his blog on Thursday.

Back in September, Google had told eBay PowerSellers it would roll out product search on during the holiday shopping season - the search would bring back results exclusively from Google Base listings.

Currently if you do a search on for "ice cream maker," you'll see something called "Product search results for ice cream maker" at the top of the search results directly underneath the sponsored links. Clicking on the hyperlink still brings you to Froogle results, not Google Base results.

So where do Google Base items show up? When I go to to look for Google Base, I don't even see it listed among all of Google's properties.

If you go to, you won't find a search box. You have to click on a type of item, such as "Products," then you'll be taken to a Google Base search page for that kind of item. This is the page for Products search.

Once Google Base is integrated into search results, it should be pretty powerful. For now, we'll all have to wait.

Comments (6) | Permalink

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by: umopapisdn

Sun Oct 29 14:03:55 2006

Perhaps it is just a question of semantics, but I don't see where the disconnect is.  Google Base is Google's UPLOAD service.  This is where anyone with information of any kind can provide information TO Google.  Then, this information is organized and dispersed to various vertical search tools (products to Froogle, business listings to Google Maps / Local, etc...)  Sure, Google was making a shift such that Froogle is not necessarily the destination for product information and this information would, instead, appear directly within regular searches, but I don't see where this was meant to lead people from to Google Base.  It goes against the purpose of Google Base and is, in fact, why Google Base does not have a search box for non-up-loaders.  Also, the "Holiday shopping season" is traditionally considered to "start" the day after Thanksgiving, so perhaps everyone is jumping the gun.  In any case, even now... any product information uploaded to Google base appears in Froogle.  So, if is linking to Froogle for product searches... and Froogle is filled with products uploaded to Google Base... I don't see where there is a problem, and I'm not sure what miraculous change everyone is expecting to be made.  If your products aren't being found, maybe you are in a sea of millions offering the same products.  Competition can be tough in this way.

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by: Garett Rogers

Sun Oct 29 14:52:58 2006

I've posted a reply to the question you pose in your article... I think I have found it -- even though it has not yet been released.

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by: Ina Steiner

Sun Oct 29 19:31:23 2006

Excellent find. Once you can filter out non-ecommerce listings, the map view could be useful.
Thanks for posting your link.

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by: Ina Steiner

Sun Oct 29 22:45:26 2006

umopapisdn, I think it's all about relevancy and usability. Google Base offers greater classfication than Froogle. In the case of ecommerce offerings, it's called product attributes (eBay calls this Item Specifics). Being able to drill down to the exact size and color easily is what I'm expecting. Garett discovered a map feature and a gallery view (grid), so classified listings can also benefit from Google Base.

You may be right, Google Base integration may not be all it's hyped up to be - but I want to know when we find out!

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by: autumnking

Mon Oct 30 06:18:15 2006

Good job !!

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by: valnur

Fri Feb 20 23:11:23 2009

We are in a similar market as Google Base but our product gives structure (while still not imposing any set of predefined categories) to our index and therefore makes it possible for users to not only perform keyword search but also browse hierarchically with the ability to specify unlimited number of filters to refine their search.


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