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|Mon Oct 16 2006 23:27:38|
eBay as Shopping Portal or Shopping Destination
By: Ina Steiner
In a recent interview with AuctionBytes, Randy Smythe (GlacierBayDVD) had mentioned eBay seemed to be becoming a "shopping portal" rather than a "shopping destination." This has been rattling around my head. The launch of paid-search advertisements certainly gives cause to wonder, as someone points out in a comment on the AuctionBytes Blog.
In the last Town Hall meeting, Bill Cobb mentioned eBay has moved beyond testing Yahoo ads on null-search results and is testing Yahoo ads in other places on eBay:
"We have recently added with our partnership with Yahoo, an ability to look at other ads when there are null search results to see if there is a way to satisfy that buyer's request. Now before I talk about that, we are also testing this approach in a couple of other places on the site, but it's at a very low level. So you may see it appear in a couple places but we're being very cautious on this. The primary way we're deploying this is through an all search result. Now the questions are all, "Why the hell would you do this", basically is what's being asked." (Link to transcript.)
I believe someday eBay will look a lot like Yahoo Auctions in terms of the amount of paid-ads and their placement alongside regular listings. Do a search for iPod Nano on auctions.yahoo.com, you'll see ads at the top and bottom of the search results page, and on the View Item pages.
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