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Thu Jan 19 2006 11:41:17

Using Internet TV to Drive Ecommerce Sales?

By: Ina Steiner

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Amazon must think it's a good idea. They are launching a "weekly original series that will stream live every Thursday night on the homepage beginning June 1." Amazon Fishbowl with Bill Maher is a 30-minute program featuring live performances by musicians and interviews with authors, directors, and actors. (link)

The idea is to " our customers discover new books, films, and music, and to help the creators of these works find new audiences," said Kathy Savitt, Vice President for Strategic Communications, Content, and Initiatives.

eBay has been unable to get a TV program off the ground (it had produced two pilot programs - in 2001 and 2003 - in attempts to pitch a syndicated show). But now that TV on the Internet is taking off, perhaps they will revisit the idea.

What kind of programming on might drive sales on the auction site? Interviews with authors, artists and entertainers might make sense for the Entertainment category, as with Amazon's show. But what about educational programming about collectibles, and maybe even how-to programming on consumer electronics? And certainly it wouldn't hurt to have how-to-buy-on-eBay programming.

eBay has built-in talent - Griff has shown he has star appeal. And if AuctionBytes can do TV, I'm sure eBay can do it (link).

If I were in eBay's marketing department, I'd be keeping a close eye on Amazon's Fishbowl.

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Perminate Link for Using Internet TV to Drive Ecommerce Sales?   Using Internet TV to Drive Ecommerce Sales?

by: Gary Sohmers

Mon Jan 30 09:46:13 2006

Hi Ina
Sure ebay could take advantage of Internet TV to benefit the sellers ... but thanks for pointing out to them something that has been a known for several years ... giving the people at ebay who wasted millions to attempt failed concepts of programming the ability to now torture the rest of us by wasting more money and charging it to the poor hapless sellers in fees ... I'm sure the enterprise businesses on ebay can provide their own video ''programs'' (i.e.infomercials) but who wants to watch those unless there are ''Girls Gone Wild'' commercials in the breaks.

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