Amazon must think it's a good idea. They are launching a "weekly original series that will stream live every Thursday night on the Amazon.com homepage beginning June 1." Amazon Fishbowl with Bill Maher is a 30-minute program featuring live performances by musicians and interviews with authors, directors, and actors. (link)
The idea is to "...help our customers discover new books, films, and music, and to help the creators of these works find new audiences," said Kathy Savitt, Amazon.com Vice President for Strategic Communications, Content, and Initiatives.
eBay has been unable to get a TV program off the ground (it had produced two pilot programs - in 2001 and 2003 - in attempts to pitch a syndicated show). But now that TV on the Internet is taking off, perhaps they will revisit the idea.
What kind of programming on eBay.com might drive sales on the auction site? Interviews with authors, artists and entertainers might make sense for the Entertainment category, as with Amazon's show. But what about educational programming about collectibles, and maybe even how-to programming on consumer electronics? And certainly it wouldn't hurt to have how-to-buy-on-eBay programming.
eBay has built-in talent - Griff has shown he has star appeal. And if AuctionBytes can do TV, I'm sure eBay can do it (link).
If I were in eBay's marketing department, I'd be keeping a close eye on Amazon's Fishbowl.