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Wed Dec 14 2005 22:28:00

How come no one is selling Its on eBay?

By: Ina Steiner

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Apparently some people are searching eBay for "It," or at least one person did. Here's what Ian Schafer, president of Deep Focus, said in a review of eBay's ad campaign by iMediaConnection.com:

While the option to download an "it" poster is cute, I thought it would have been cooler to actually have an "it" available for purchase on eBay.com. After all, the site says to search for "it" on eBay. I did, and nothing relevant to the campaign showed up. Something like the CP+B campaign for Burger King should have proven that customer demand for an advertising prop can at least be faked - if not created. (Link.)

The only problem is, there are 58714 items found for "It" on eBay, how in the world would you get your It item to show up on the first page of results, except for the final hours of the auction.

By the way, the first item when I did my search? A Dooney & Bourke It Bucket Bag listed with a $19.99 starting bid. It ending as I watched with a winning bid of $75. You can have It all!




Comments (6) | Permalink

Readers Comments

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

by: Tradeguy

Fri Dec 16 15:09:29 2005

Actually...refine your search to

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

by: Richard Chemel

Fri Dec 16 19:18:59 2005

Ina, I am surprised- I have been following IT stuff since It was introduced- Walt says it was coming-
right now there are about 98 items
search ebay it
http://search.ebay.com/ebay-it_W0QQfromZR40

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

by: Michael

Sat Dec 17 02:36:17 2005

Good Morning, maybe I'm to far away here in Germany, but what is this

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

by: Ansgar

Sat Dec 17 08:59:41 2005

Michael,
"It" is the new advertising campaign for the holidays from Ebay US. It is on TV etc. They say:
'You can find "IT" on Ebay'

In otherwise everything is for sale on Ebay (except for guns, ammunition, alcohol, etc. etc.)

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

This user has validated their user name. by: Ina

Sat Dec 17 13:00:03 2005

Here's the URL to see the ads
http://www.whatis-it.com/

How come no one is selling Its on eBay?   How come no one is selling Its on eBay?

by: Michael

Sat Dec 17 13:19:38 2005

Thanks Ansgar and Ina; great campain, we don't have "it" in Germany ... anyway it would be "es" :-)



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