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Wed Nov 23 2005 23:23:27

RSS Feeds in eBay Stores

By: Ina Steiner

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eBay Stores are not exactly known for cutting edge features. It took eBay a long time to introduce Stores, and then a long time to implement cross-promotional and search-engine optimizing features. But they recently launched RSS feeds without being years behind the times.

I'm hooked on RSS feeds, mostly for news, gossip and geek-chatter, which get pushed to me through Bloglines (highly recommended!). But I have also signed up for ecommerce feeds to test them out. The first was a saved search for furniture in the Boston area from LiveDeal.com (one of the first ecommerce services to use RSS feeds). And now I have a few eBay Store feeds.

Each time I go to Bloglines to see what's new, I can see if Bobby131313s-Collectibles (User ID bobby131313 has added new coins to his eBay Store, and if I click a link, I can see Bobby's coins without having to click through to his store. If I see one I like, I can always click through directly to that Store listing.

Kudos, eBay. You weren't one of the earliest to use RSS feeds, but you weren't lagging behind either. And if you're a seller with an eBay Store, I suggest you turn on your Store RSS feed, and see what it looks like yourself. http://www2.ebay.com/aw/core/200511101443222.html

And if you sell elsewhere, look into optimizing your listings for RSS on that venue.




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