Etsy Takes to the Streets with Holiday Gift Ad Campaign

by: LDWCallsOut

''Meaningful gifts from small sellers?''  Like Multi Level Marketing weight loss products with obviously bogus medical claims?  Or counterfeit luxury fashion brand bags, jewelry, and accessories?  Or fake Depression Glass recently manufactured in China and imported by the case lot by Etsy Star Sellers?

by: BlueDenim

This year has been tough on us small sellers. I am happy to read Etsy is trying to think outside the box of just online ads. We have seen their ads on tv during football games and on Youtube as well. Hopefully this helps bring in more customers!

by: Stone Cutter

*** Stimulus checks are gone ***

Just heard on CNBC that the U.S. consumer is just *now* spending according to their spending habits of pre-Covid.

And now, Etsy has to stand on their own-two-feet; without all of that Stimulus money from the Federal government.

And, I agree with what @LDW said….

Etsy turned the original artistic venue into a site for cheap imports and junk. Etsys’ double growth days are over.

Also, I recently heard an analyst say she would not invest in Etsy because Etsys U.S. site is not doing so great, yet, the U.S. consumer is the strongest consumer on the planet.

Selling a bunch of junk to people with no money is a stupid idea. Selling art to affluent buyers would have been a much stronger marketing strategy because the upscale buyer is still spending.

And now, Etsy is scrambling…

by: LDWCallsOut

Advertising handmade items in large urban centers a few weeks before Christmas doesn't make sense.  While shopping malls and big box store urban locations may have closed, urban centers have artisan boutiques and craft co-ops where a shopper can easily find old school game boards, candles and scarves for a last-minute gift.  

by: Stone Cutter

*** Etsy downsizes company ***

Etsy announced today, that it plans to let go 11% of its company, while unloading their Chief Marketing Officer.

From software design, to what is sold on Etsy, all comes from the Marketing  Department. One can hope that the future of Etsy will ultimately “clean up” the site.  

by: LDWCallsOut

Last month Etsy announced that they had frozen all hiring.  Now they are doing layoffs?  

No surprise about the Marketing Officer.  Etsy's marketing strategy of everything personalized 24/7 is too limiting, aimed only at certain demographic groups.  I am from a regional culture that belly-laughed at Laverne's script Ls.  Today there are new Etsy picks features on my Home Page, and almost every item is personalized.  Including a personalized Advent Calendar just days before Dec. 25  That Calendar should have been featured back in October!

by: Montage Decor

Interesting fact I just discovered as long time seller- Etsy’s “guarantee”
to buyers, and its doubling of that amount from $250 to $500 (I assume to try and get people to “feel safe” purchasing, and get them to spend more) is only good ONE time per calendar year! Good thing year is almost over?
As to LDW’s one comment. yes our city has always been filled with creative small business owners who make amazing things. There’s a new shop that only serves chocolate drinks. It’s booming. Years ago I’d have gone right down there, but didn’t, because of the rampant crime being exacerbated by not charging juveniles. Older criminals enlist underage to steal cars, and they’re out same day, stealing more cars. This kind of thinking has led to destruction to a lot of the artistic fabric of our area, so sad to see it. I started my own business, on Etsy and in the downtown Farmers Market that draws 6-8000 people a week. It’s a protected area with parking, so still thrives and it’s daytime. We have them all over the state. I moved into a B&M store I had for years after the first year there, they kept trying to get me back. I left my store 6 yrs ago, now with things deteriorating, glad I did.  

by: AnotherTime

I've been a small business for 45 yrs.  I've learned my seasonal sales work and one thing for sure - advertising Christmas products that have to be shipped in mid December is a waste of money!
Etsy marketing needs to step back and look at the broader picture again.  Promote what Etsy is about - unique products from individual businesses that are either handmade goods or vintage wares.  All Year Long!

by: Fruitylovesyou

I think its funny ecommerce tech giants have to get weiner mobiles and ice cream trucks to prove their relevance. Apparently you don't have loyal shoppers. Lmao

by: Fruitylovesyou

Marketing team were  particularly spirited they weren't part of the 11% downsizing job plan. when you eat your food and open your presents remember the 225 fallen amongst you on the Eve of christmas.

Fa la la la la
La la lah LAAAAH