Etsy is encouraging sellers to use packaging supplies from EcoEnclose, but the partnership between the two companies stipulates the third-party vendor will provide Etsy with details about sellers' purchases when they order through a special landing page Etsy shares with sellers.
Etsy didn't disclose the financial nature of the new partnership with the supplier but said it helps it attain its goal of reducing carbon emissions from shipping.
Sellers should look closely at the terms if they choose to buy items from EcoEnclose through the Etsy link.
When clicking through to the special landing page
provided by Etsy, sellers must accept terms that include granting consent to having EcoEnclose share detailed information with Etsy about their purchases:
Sellers can compare prices on EcoEnclose's direct website pages
to see if there is a savings (and if it's worth surrendering your privacy).
In informing EcommerceBytes of the new partnership last week, an Etsy spokesperson did not call out the data-sharing provision. "With this launch, we're providing our sellers with the option to join us in our commitment to reducing the impact of ecommerce. Through a new partnership with EcoEnclose - also a seller on Etsy - we're helping U.S. sellers access and buy packaging made from responsibly sourced and 100% recycled materials that buyers can immediately recycle at home."
Of the packaging featured on the Etsy landing page on EcoEnclose, one was emblazoned with the Etsy logo. The description for the 6" x 9" padded mailer said: "Stand out of the crowd with Etsy-branded recycled padded mailers that showcase your eco-friendly values." Unit pricing for the mailer starts at 24 cents (it doesn't say how many you must purchase to qualify for that price).