AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Mon Sept 13 2021 13:26:53

Peak Holiday Season Is One Day Longer than Last Year

By: Ina Steiner

Sponsored Link

Online sellers get a reprieve this holiday shopping season, though only by one day. Typically the retail industry looks at the number of days between Thanksgiving and Christmas Day as the crucial period of peak season.

Many shoppers used to wait until Black Friday to search for deals and get into the holiday mood, though thanks to online and mobile shopping, Thanksgiving now kicks off peak shopping.

In some years, the peak period is longer than others. The years 2019 and 2013 saw the shortest, with Thanksgiving falling late - November 28th. That won't happen again until 2024 (see the table on TimeandDate.com).

The longest peak period in recent history was in 2018 when Thanksgiving fell on November 22. That gave retailers lots of time to appeal to shoppers with holiday promotions, but Thanksgiving won't fall that early again until 2029, according to TimeandDate.com.

Last year, Thanksgiving fell on November 26th, and this year, the holiday falls a day earlier, on November 25.

That one extra day over last year may not help much, however. If you haven't started holiday shopping by October this year, some may consider you a procrastinator given the supply-chain issues impacting availability of goods and the expected carrier delays in getting orders to shoppers' front doors. 

Speaking of October, ... it seems Halloween has become a bigger holiday than it used to be. Should we also be counting the days between Labor Day (always the first Monday in September) and Halloween, which always falls on October 31 to see if merchants of spooky paraphernalia have a shorter or longer season? Scary thought!

Given the shipping delays expected by many to occur again this holiday season, are you going to trust shipping carrier cutoff times? How are you planning to manage customer expectations? And are the venues on which you sell doing anything to accommodate for the challenges ahead?

Comments (5) | Leave Comment | Permalink
Readers Comments

Perminate Link for Peak Holiday Season Is One Day Longer than Last Year   Peak Holiday Season Is One Day Longer than Last Year

This user has validated their user name. by: The End

Tue Sep 14 11:16:32 2021

Without Christ,
THERE'S NO CHRISTMAS !

Perminate Link for Peak Holiday Season Is One Day Longer than Last Year   Peak Holiday Season Is One Day Longer than Last Year

by: Snapped This user has validated their user name.

Tue Sep 14 12:48:01 2021

True.  And neither, without MAS.  Which in Spanish, means “more”.  

One more day.  One more Bow.  One more buck.  One more byte.  One more prayer.

Perminate Link for Peak Holiday Season Is One Day Longer than Last Year   Peak Holiday Season Is One Day Longer than Last Year

This user has validated their user name. by: The End

Tue Sep 14 13:42:15 2021

Oh, Snapped.

Perminate Link for Peak Holiday Season Is One Day Longer than Last Year   Peak Holiday Season Is One Day Longer than Last Year

This user has validated their user name. by: iheartjacksparrow

Tue Sep 14 16:58:01 2021

"[I]t seems Halloween has become a bigger holiday than it used to be."

I've been hearing for years that people spend more money at Halloween than at any other time except Christmas. With costumes, decorations, and hand-outs, that means a lot of money spent. Just look at the Spirit stores that spring up every year around this time.

Perminate Link for Peak Holiday Season Is One Day Longer than Last Year   Peak Holiday Season Is One Day Longer than Last Year

by: Toledo Maude This user has validated their user name.

Thu Sep 16 18:47:06 2021

Set your shipping cutoff for international orders maybe as early as October 15th and not any later than Halloween (may Halloween last year).  Or you will be sorry...



Login is required to post comments.
To sign in to leave a comment, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.