|Mon Feb 8 2021 21:31:55|
Etsy Test Links to Competitors on Sellers' Listing Images
By: Ina Steiner
Some Etsy sellers said their shoppers are being drawn away from their listings by a "Find similar items" link, which is placed directly on their images inside their Etsy listings. Some people can see the links on listing images, others can't, indicating it's a test the company is running.
A seller shared a screenshot of what they were seeing: one of the images on their listings featured a magnifying-glass icon with the words "Find similar items." Clicking on that took them to a page called Visual Search, which featured photos of other sellers' listings.
A seller replied, "I just used this feature to see what customers are seeing and most of the items it recommends are cheaper than your product they are viewing..."
But another seller said she tried the feature when it appeared for her on her own listing, and it showed only other listings from her own shop. "For example it is on my fragrance mists. When I click on the link it takes me to view more fragrance mists that I have listed. I have yet to read what Etsy is doing but so far it does not seem like a bad thing to me."
This is the kind of test that eBay ran years ago that so enraged sellers. (Etsy CEO Josh Silverman is a former eBay executive.)
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