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Thu Feb 4 2021 22:05:43

Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

By: Ina Steiner

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Etsy suggested sellers promote their listings on social media for Valentine's Day. The marketplace went further, encouraging them to use a digital graphic it had created along with the hashtag #MakeItMeaningful, leveraging an army of sellers to promote the Etsy site.

The campaign drives shoppers to Etsy, which is good for sellers, and very good for Etsy.

Ironically, Etsy charges those same sellers enormous commission fees when it drives traffic to their listings from off-Etsy channels (a mandatory 12% fee for sellers who generate over $10,000 in sales in a 12-month period) through its Offsite Ads program:

"If a shopper clicks on an Etsy-funded ad featuring one of your listings on Google, Facebook, Instagram, Pinterest, and Bing and makes one or more purchases from your shop within 30 days, those sales will be attributed to Etsy's advertising and you'll be charged an advertising fee on the total value of that order."

Maybe Etsy should compensate sellers when they participate in sitewide marketing campaigns like the Valentine's Day "Make It Meaningful" promotion that uses an Etsy-branded graphic. After all, it's Etsy's job to drive traffic to its site - that's why sellers pay listing and commission fees.

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Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: COVID-19 This user has validated their user name.

Thu Feb 4 22:26:57 2021

Fake "holiday" invented to sell saccharine junk.  No thanks!

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

This user has validated their user name. by: Rexford

Fri Feb 5 12:45:48 2021

Not feeling the love Etsy.  Get rid of the recycled eBay execs and we can talk.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: OnlyPollyPocket This user has validated their user name.

Fri Feb 5 13:31:38 2021

"Maybe Etsy should compensate sellers when they participate in sitewide marketing campaigns like the Valentine's Day "Make It Meaningful" promotion that uses an Etsy-branded graphic. After all, it's Etsy's job to drive traffic to its site - that's why sellers pay listing and commission fees."

AMEN!!!!!!!

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: pennyemporium This user has validated their user name.

Sat Feb 6 14:58:18 2021

more misery coming from Etsy in the future, here's a thread regarding a current "test" along the same "seller unfriendly" lines:
https://community.etsy.com/t5/Marketing-Your-Business/Is-any
one-else-seeing-quot-find-similar-items-quot-on-your/td-p/132956390

from
a seller's listing, Etsy is redirecting buyers AWAY to other, usually cheaper listings, using a link superimposed over the seller's image photo.  in the thread there is a screen shot of this "test".  

unbelievable!

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

This user has validated their user name. by: Ina

Sun Feb 7 11:42:17 2021

Etsy seller @CindyLouWho_2 warned sellers to never use social media to drive traffic to Etsy, stating on Twitter that a buyer who clicks on such a post may later see a retargeting Offsite Ad - and if they purchase after clicking that ad, the seller will be charged the Offsite Ad fee.

Retargeting ads aren't bad in and of themselves. But if Etsy sets up its ad campaign to advertise to buyers who have shown an interest in its site and a particular item or seller (ie by clicking on a tweet), CindyLouWho's premise is logical.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: fairsfair This user has validated their user name.

Mon Feb 8 07:42:22 2021

I totally agree. The policy is outrageous, I would like to actually know what I am paying my ETSY fees for if not to market my goods???
Why is this policy enforced (if you sell over $£12,000)? If you sell over $12K PA you are pretty successfull at selling anyway??  
If it's so good give us the choice. The fact that we have no control over what is advertised and what is not is ridiculous. How can I cover these costs if I don't know what will be advertised? How can I trust that they have in fact EVER been advertised?
Some of my stock was bought prior to this ruling and so unless I blanket add that 12 % (which is a hugely outrageous figure on my high priced items) I will make a loss.
I have been encouraged by Etsy to up my prices to include this cost - is this price gouging?? The previous link to the lawsuit was very interesting.
All such a shame when the sole reason I joined Etsy was because it was a great alternative to the Greed of Ebay - now though, it seems the tables are turning.............  
I have done a long piece on this on the Etsy forum but heck, there are some real nasty pieces of work on there - much worse than Ebay..................    

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: Chicago48 This user has validated their user name.

Mon Feb 8 08:18:44 2021

If this campaign is only for Valentines' and not afterward, the sellers can pull their listings for a month and relist when the ad campaign is over.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: Disgusted This user has validated their user name.

Mon Feb 8 09:35:51 2021

I finally no longer sell on Etsy as of today.  Do not like  the policy of a 15% charge for google ad that I did not sign up for.  Their discretion if it really came from Google or anywhere else. Etsy wanna be eBay wabbabe Amazon.  No more original thinkers anymore,  
I am hoping for a surge in flea markets in my area after this covid goes down or away.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: pace306 This user has validated their user name.

Mon Feb 8 10:08:44 2021

Another scam

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: Vox29 This user has validated their user name.
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Mon Feb 8 14:59:02 2021

This is all understandable, but I drive shoppers from my FB page to my site, not Etsy. Etsy is a secondary marketplace as far as I am concerned, and if the fees for advertising go up, so will my prices. I am in my rights to do with my listings what I want. If Etsy needs promotion it had better learn how to treat its sellers right.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: Stone Cutter This user has validated their user name.

Mon Feb 8 15:59:16 2021

And on the Etsy forum, I read of sellers who are "intentionally" not producing/selling more than $10k of merchandise per year, in order to NOT pay these additional offsite fees. Heaven forbid that Etsy creates a marketing campaign that encourages sellers to increase sales instead of decreasing sales. There will be a time that Etsy's website will be a bunch of new sellers with very few sales, as good producing sellers will leave...making Etsy's site filled with amateur sellers.  

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: Flying Childers This user has validated their user name.

Mon Feb 8 19:48:25 2021

The white collar thugs who run Etsy have given up any pretense that it is still all about vintage and handmade.  For all intents and purposes, they have de-platformed those shops who specialize in those items.   They removed both categories from the main marquee and potential buyers have to really look to find those items.

You see it's so much more profitable to just become another marketplace that sells cheap factory made goods.   They must have made millions off of the covid masks because they couldn't get them placed front and center fast enough last year when it all started.

The site is overrun with cheap goods from Ali Baba and Ali Express that are hugely marked up by sellers who label them either handmade or vintage.   All it takes is a quick search on either of those two sites to find the exact same items on Etsy.     Sellers on the forums complain all the time and report the offenders to Etsy but nobody cares.  The money is too good.

As far as their advertising scam- this is probably one of the worst ripoffs they have ever concocted and I think that it is probably illegal as are most of their scams.  At some point sellers need to start reporting these issues to their states attorney generals but even then it is doubtful that anything will be done.

The people who run Etsy are the elites. They give their political contributions to all the right people so they are protected.

Meanwhile, the sellers are making less money than ever.  This from a company that claims to want to "keep commerce human."   What a crock.

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

by: pennyemporium This user has validated their user name.

Thu Feb 11 14:46:36 2021

@Stone Cutter:
''And on the Etsy forum, I read of sellers who are ''intentionally'' not producing/selling more than $10k of merchandise per year, in order to NOT pay these additional offsite fees.''

i have also read of sellers opening an additional etsy shop to avoid the ''mandatory success penalty'' BEFORE they hit the 10K mark, and allowing opt-out of off-site ads.  as long as a seller discloses on each shop that the other shops exists... it's etsy legal.  

it's a weird way to run a business....

Perminate Link for Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign   Etsy Enlists Sellers to Power Its Valentines Day Ad Campaign

This user has validated their user name. by: Bob

Tue Feb 23 11:19:40 2021

@ Flying Childers This user has validated their user name.
Mon Feb 8 19:48:25 2021
''The white collar thugs who run Etsy have given up any pretense that it is still all about vintage and handmade.  For all intents and purposes, they have de-platformed those shops who specialize in those items.''  

So true.  I have been wanting to sell on Etsy as a second venue.  I tried Bonanza for a while.  No sales happening there, and when I eventually got kicked off for complaining the management was very immature in their responses.  Any how, items that I successfully am selling  on EB for over 15 years are on Etsy and it's obvious that most items are massed produced and not handmade by the Seller as was the original format.  So why don't they just fess up and allow Sellers to sell what ever commodity item that they have. Etsy will grow and Sellers will come to Etsy.  



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