Amazon Bans Emojis and Typos from Seller Messages

by: Snapped

Well, it’s one thing to offer, suggest, and assist to achieve an arguably sound objective (on the surface), but another thing entirely to mandate under the guise and guile of “working together...”. There’s no “working together” under a mandate.

The key discriminator between small business and those...larger...is personal. They say it’s not personal, it’s business, but that too often inappropriately overlooks the important fact one IS a person, doing business WITH a person. Not all ‘virtual’ commerce is impersonal. Nor should it be.

Now those with Ivy leaved diploma will contend how they ‘learned’ to maximize efficiency via form letter, and to be sure, a penny saved where need for being ‘personal’ may not matter is sound path to profit.

But there are, and remain viable frequent occasions in commerce where the ‘personal’ touch takes hold of the paying customer all too weary of being form-lettered, phone-furbled, and Faux-serviced by uncaring institutions of eCom profiteering.

Interestingly enough, many of those folk more ‘personally sized’ - while they may be ‘Targeted’ as more likely to be prone to lack the so-implied more ‘professional’ communication ‘standards’ as their....standard, they’ve been doing just fine in the market they know, they already SERVE, and who actually appreciates not being treated like an order number. That market - and it does include many categories of specialized consumables and commodities - could thrive with some of that ‘personal touch’ that Amazon continually advertises It apples to attract a labor force.

They don’t teach that in the hallowed halls though. Intangible analysis takes teamwork - a two-way partnership that intakes expertise that ‘math’ is too sterile to compute. Probably too ‘transformational’ for them though, or something like that.

That’s also the market share round filed by the bay, by the way.

As for ‘banning’ typos...well, good luck with that. Now that WOULD be transformational.

by: Disgusted

I can see a discrimination lawsuit in their future.

by: Marie

Ridiculous!

by: iheartjacksparrow

Spelling errors and grammar issues? I know college graduates that don't know the difference between their, they're and there. And what about those sellers where English is their second language? Or are they trying to eliminate the use of Twitterese ("r" for are, and "u" for you, etc.)?

by: mjr55

Quite ironic that seller support reps probably have worse spelling than most 5th graders.