|Fri July 3 2020 12:58:17|
Etsy Lets Sellers Opt Out of Offsite Ads in July
By: Ina Steiner
Etsy sellers are reporting they are able to opt out of Offsite Ads this month, but for a surprising reason: calls for a Facebook-advertising boycott called the "Stop hate for profit" campaign.
It was more than a request for Etsy itself to stop its own advertising. Sellers began pressuring Etsy to stop charging them for ads it was running on Facebook on sellers' behalf.
Stop hate for profit is a campaign started by organizations that say Facebook isn't doing enough to combat hate speech, conspiracy theories, and misinformation. The campaign organizers published a concrete list of recommended next steps for Facebook on the StopHateforProfit.org website
Prominent Etsy expert Cindy Lou of CindyLouWho2.com tweeted last week
about the issue, asking why Etsy was "forcing their sellers to pay high offsite ads fees to sites that stoke hate?"
On July 1, some sellers said they were able to turn off Offsite Ads, and Cindy Lou set up a page on Tumblr
with more information.
"Since a lot of people hate paying the fees for those ads, many sellers seem interested in joining the boycott," she told EcommerceBytes.
That's a reference to the fact that Offsite Ads are mandatory
for many sellers (those who generate over $10,000 in sales/year). Sellers have no control over the sites on which their ads may appear, and the Facebook ad boycott campaign shows one reason why that's problematic for sellers.
We couldn't find an announcement of the temporary policy on the Etsy website, and the company has not responded to our inquiry.
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