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Fri July 3 2020 12:58:17

Etsy Lets Sellers Opt Out of Offsite Ads in July

By: Ina Steiner

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Etsy sellers are reporting they are able to opt out of Offsite Ads this month, but for a surprising reason: calls for a Facebook-advertising boycott called the "Stop hate for profit" campaign. 

It was more than a request for Etsy itself to stop its own advertising. Sellers began pressuring Etsy to stop charging them for ads it was running on Facebook on sellers' behalf. 

Stop hate for profit is a campaign started by organizations that say Facebook isn't doing enough to combat hate speech, conspiracy theories, and misinformation. The campaign organizers published a concrete list of recommended next steps for Facebook on the StopHateforProfit.org website.

Prominent Etsy expert Cindy Lou of CindyLouWho2.com tweeted last week about the issue, asking why Etsy was "forcing their sellers to pay high offsite ads fees to sites that stoke hate?"

On July 1, some sellers said they were able to turn off Offsite Ads, and Cindy Lou set up a page on Tumblr with more information. 

"Since a lot of people hate paying the fees for those ads, many sellers seem interested in joining the boycott," she told EcommerceBytes.

That's a reference to the fact that Offsite Ads are mandatory for many sellers (those who generate over $10,000 in sales/year). Sellers have no control over the sites on which their ads may appear, and the Facebook ad boycott campaign shows one reason why that's problematic for sellers.

We couldn't find an announcement of the temporary policy on the Etsy website, and the company has not responded to our inquiry.

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by: cvsharkey This user has validated their user name.

Mon Jul 6 07:01:18 2020

How serious are they really? They'll allow this for ONE month. That's a dribble.

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by: Flying Childers This user has validated their user name.

Mon Jul 6 08:30:42 2020

Purple iris and others:  sounds like you are very knowledgeable about marketing online.  Do you have any recommendations for how to promote either an Etsy or an Ebay shop?
I work with two social media marketing specialists that I found (not easy) who promote my items on Twitter, FB, etc.
I sometimes think that if it wasn't for them, I wouldn't get any sales.
Another thing- is it true that Etsy scans FB for groups and members that post anti-Etsy comments so that they can shadow ban them?
I am  hearing this a lot lately.
Thanks for any info you might have.

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by: SammyCat This user has validated their user name.

Mon Jul 6 10:58:05 2020

What's interesting is that Coronavirus basically saved Etsy's ass.  They were in the tank with shares hoovering around $30. Silverman gets on all media outlets lamenting the loss of business for all the poor small independent shop owners who work so hard,  basically begging everyone to come to Etsy to buy from these innocent people being affected by this horrible pandemic wah wah wah

Of course it was self serving because they could care less about sellers we all know that, The only care about getting their shares up and keeping share-holders happ, and their own investment in the company of course.   The masks also saved Etsy and now their shares are over $70 now

I am one of the lucky one's FORCED into the mandatory 12% ad fee FOR the life of  my shop scam because I made over $10K in one year LMBO.  You know, punish someone for working their behind off, building their business up and sucking them dry until they can't afford to do business genius strategy.

Over a month ago I sold something through an off-site ad and my fees were approx. $125.  The ad fee was around $77 - it is theft and I don't know how they can get away with it.  Since when does google block e-commerce shops so the platform can steal money from its customers?   After potentially losing $125 - AND - having to pay for expensive shipping out of pocket, it meant that I would have lost approx. $160 on one sale which I could not afford to lose.  Can you image the fees that people are going to have to pay for off-site ad for items in the thousands!!  

With this new gimmick you're actually paying 12% on total + 8.5% on transaction + 5% shipping + 3% processing, and State taxes are part of total AND transaction. Shipping is being charged 3 times. There were 4 charges for the transaction.

Another problem is that people ask for discounts all the time, so then you have to get into a whole thing with them about how they found you.  Can you imagine if you gave a say 20% discount, only to find out that they came through an ad, and you're also going to lose another 20+% on the sale AND have to pay for shipping out of pocket.  

Then there are the endless emails to buy ads, ya right.

It has to be illegal, I just don't understand how they can get away with this crap.  They MUST be stopped. We are NOT nothing - we are the engine that makes the entire bloody thing work.

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This user has validated their user name. by: The End

Mon Jul 6 14:54:48 2020

OH MY ! ! !
Pinterest folks, Pinterest.
Almost 100 views a DAY on my site.
Should be a Great Season  :o)
And so can You........

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by: Cbaker This user has validated their user name.

Mon Jul 6 16:56:53 2020

I have never asked a seller their race prior to a purchase.  Highlighting black only shops is racist.  Why does it matter.?  Is is just because this is an election year?  Why not before?  Shame on Etsy.

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by: SammyCat This user has validated their user name.

Mon Jul 6 17:39:21 2020

@CBaker ... its all about pretending to be something they are not to get people to the site to boost their damn share numbers.  They could care less about anyone - their only belief is in lots of $$$

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by: Cbaker This user has validated their user name.

Mon Jul 6 18:43:58 2020

I still don’t understand the reasoning behind it.  I think it will turn more people off.  Will they also highlight Hispanic only shops, Italian only shops, White only shops, etc., it’s just a horrible precedent and bad business.  IMHO

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by: purpleiris This user has validated their user name.
Web Site

Mon Jul 6 19:52:48 2020

@Flying Childers...In the current climate of eCommerce, it's pretty well impossible to control your own marketing anymore. The only social media tool I've been using is Pinterest and they're heading down the same road as others, making it impossible for you to claim your shop so your items will be featured on the "Shop" tab.

I just keep following Google's policies, even though eCrater doesn't seem to get much Google love. I had items listed on eCrater for years that I couldn't find in Google, yet would list on Etsy and quickly jump to the top of Google search results. Items that had been sitting for ages were finally selling and I was using the exact same titles and descriptions as on eCrater. So, why couldn't my eCrater listings have that ranking, especially since they were the originals?

Now that I only have my eCrater shop, dealing with invisibility on Google, I'm shifting my business to my blog. I use Blogger, so, I figure if I get my items listed on my blog, with links back to my eCrater shop, as well as direct PayPal buy buttons, then maybe it will help boost my eCrater listings in Google.

I hate to say it, but I've pretty much given up on eCommerce. Until our government reigns in these crooks, there is no such thing as free trade in America as small businesses are being targeted at every angle.

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by: purpleiris This user has validated their user name.

Mon Jul 6 19:58:40 2020

I haven't seen what y'all are talking about regarding the race thing, but race shouldn't have anything at all to do with eCommerce. GOOD LORD!

That's called reverse prejudice. I get that Black Lives Matter, but I'm an All Lives Matter kind of person and singling yourself out by race is only detrimental to the goal they're trying to achieve. You don't want your race held against you, but you want it held against others? Hypocritical and an ineffective tactic.

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by: purpleiris This user has validated their user name.

Mon Jul 6 20:27:32 2020

@Flying Childers, were you wanting to see my article on Google SEO? I'm not sure if we're allowed to post links to our own sites, but it's just a spam-free forum site, not my shop or anything. I didn't see anything in the terms about links, so I'll go ahead and post it.

It was written three years ago, but is still relevant as it only covers the absolute basics of Google SEO -- optimizing titles, descriptions, tags, images, URLs, etc. The general rules covered are the ones that never change because they are at the root of what Google wants to see in content...quality and relevance.

https://esellerscafe.boards.net/thread/1015/key-tips
-on-seo-2017

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by: SammyCat This user has validated their user name.

Tue Jul 7 09:07:19 2020

@purpleiris I would be interesting in see your SEO information as I have my own site and after 10 months of working very hard on it and doing all the right things I don't show up when searching my products.  

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This user has validated their user name. by: The End

Tue Jul 7 11:31:25 2020

Dear SammyCat,
Hoping "Have my own site" means you have access to the page coding :
The Title of the index page Must begin with relevant words....doesn't have to be / should be a sentence, just the relevant search terms. ALL pages of your site must have relevant meta tags on them (near the top of the coding page)....
Meta tag "description" must have all relevant search terms for your product(s)..
Meta tag "keywords" must have relevant terms for your product(s)...
DO NOT use words like "Beautiful, or big, ....".....
Google your product.
Whoever's page comes up on Page 1 of Google Search, go to their index (home) page and RIGHT CLICK ...View Page Source.....
Take a look at the Top of the page and begin looking for the above mentioned meta tags.
Also look at the actual home page to see how the search words are use or arranged on the page.....
That should Do It.
You're Welcome  :o)

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This user has validated their user name. by: The End

Tue Jul 7 11:32:09 2020

OOPS : Meta Tag should NOT be a sentence......

Perminate Link for Etsy Lets Sellers Opt Out of Offsite Ads in July   Etsy Lets Sellers Opt Out of Offsite Ads in July

This user has validated their user name. by: The End

Tue Jul 7 11:33:47 2020

ALL of my 80 pages come up on PAGE 1 of the Google Search depending on what you're looking for......

Perminate Link for Etsy Lets Sellers Opt Out of Offsite Ads in July   Etsy Lets Sellers Opt Out of Offsite Ads in July

This user has validated their user name. by: iheartjacksparrow

Tue Jul 7 13:34:06 2020

@The End - How do you use Pinterest? I opened an account, but I guess my brain is just too old to understand how one uses the site to promote stores.  

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by: purpleiris This user has validated their user name.

Tue Jul 7 14:29:21 2020

@SammyCat...the link to the article is at the end of my last post. =) As The End mentioned, meta tags on your pages are extremely important. So, doing your research to ensure you use effective tags is key.

@JackSparrow...Pinterest is basically for your to create interest boards to lure browsers to them to repin stuff. That's how you gain followers. Within your interest boards is where you would include pins of your products.

If you have your own site, you can claim your shop so all of your pins will appear under the Shop tab for those looking to buy stuff. If you sell on a marketplace, then you won't be able to claim it because you have to have access to the site's coding.

Perminate Link for Etsy Lets Sellers Opt Out of Offsite Ads in July   Etsy Lets Sellers Opt Out of Offsite Ads in July

by: purpleiris This user has validated their user name.

Tue Jul 7 14:31:36 2020

P.S. -- I should add that the article is a long read, but don't be put off by that. It just covers a lot of ground, but flows right along so it's easy to follow.

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by: purpleiris This user has validated their user name.

Tue Jul 7 14:33:48 2020

@Jack...feel free to check out my boards to get an idea (mepickychicky).

Perminate Link for Etsy Lets Sellers Opt Out of Offsite Ads in July   Etsy Lets Sellers Opt Out of Offsite Ads in July

This user has validated their user name. by: The End

Tue Jul 7 15:05:10 2020

Dear iheartjacksparrow,
What purpleiris said......
Go slowly , read everything, you'll get it after a while......
Pinterest should ready itself to ward off the Evil Corporate if it hasn't already.
Pinterest is the future of Listing.
If we could have a Wall of Shops like the Wall of pictures, it would be the MALL I envisioned
It's getting there.....

Perminate Link for Etsy Lets Sellers Opt Out of Offsite Ads in July   Etsy Lets Sellers Opt Out of Offsite Ads in July

by: purpleiris This user has validated their user name.

Tue Jul 7 15:51:40 2020

Pinterest tip: I know DIY, gardening, crafting and recipes are hot topics for luring browsers. Over the years, my recipes have gotten by far the most attention.

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