A seller took issue with a marketing email eBay sent her after she put some jewelry cleaning cloths in her shopping cart. The subject line of the email read:
"Similar item found! $1.37 less than 10PCS Silver Polishing Cloth Cleaner Jewelry Cleaning Cloth Anti-Tarnish Tool SL"
She didn't understand why eBay would send her a link to listings for tongue ring jewelry when she was purchasing jewelry cleaning cloths.
In addition to wondering if the featured listing was relevant, sellers who succeed in getting a customer to put one of their items in a cart may wonder why eBay pushes the shopper to purchase a different seller's item instead of nudging them to complete the purchase.
In addition, the screenshot shows the cleaning cloth in the shopper's cart cost $2.60 - and eBay is trying to get the shopper to purchase a different item for $1.23 instead! "Save. $1.37," the email stated.
During the recent eBay weekly chat
, a seller raised another issue with eBay marketing emails: "I do not like getting an "are you still interested..." email on an item I have reported for a policy violation," they wrote.
A second seller responded that they had started getting eBay marketing emails, including one asking if they were still interested in an item they had stopped watching only a few hours earlier. "If I stopped watching it, seems like that should be indication that I'm no longer interested," the seller wrote. "If we get too many irrelevant messages from eBay, we tend to stop taking them seriously and could miss one that really is important."
We'd be interested to hear what readers have to say about the marketing emails they receive from eBay and other online marketplaces. Do they hit the mark in terms of relevancy, without taking business away from a seller close to making a sale?