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Mon Jan 13 2020 22:41:39

Sellers Pool Data for Insight into Etsy Ads

By: Ina Steiner

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Some Etsy sellers continue to feel frustrated by a lack of control over the marketplace's ad program launched in August, and some are sharing their data in a bid to gain greater insight and to help them understand if their campaigns are effective compared to others.

Formerly, Etsy allowed sellers to set daily budgets for Promoted Listing Ads that appeared on the Etsy marketplace.

The new Etsy Ads program combines Etsy Promoted Listing Ads *and* Google ads with no ability for sellers to allocate their budget to one or the other program. Sellers must trust the technology to optimize their campaigns among the two ad platforms. As Etsy explained in its summer announcement:

"Etsy Ads will unify Promoted Listings, which is our current on-site ads product, with our Google Ads tool to create one simple, turnkey solution. Sellers will set one budget, and then Etsy will leverage its data insights and marketing expertise to optimize how these dollars are spent across channels. Etsy Ads will help deliver the most visits for a seller's advertising budget."

In a post on the Etsy discussion boards on Saturday, a seller provided data about their Etsy Ads campaigns and asked colleagues to share their numbers as well. The seller provided their daily budget; the time it took before their budget ran out for the day; the number of clicks; the cost per click; and the number of views and sales.

Another seller said knowing other sellers' cost per click won't help "because each shop is different with different items." 

But the numbers sellers shared was fascinating, with many reporting their daily budgets were eaten up in a very short time. One seller set a daily budget of $5 and said it was eaten up in 1 hour for a total of 32 clicks - and presumably little or no attributable sales - "Etsy needs to go back to the time where we could set how much we want to spend per click," they wrote.

One seller was hopeful the program had started to be more effective. Of her four shops, she let one run untouched at a $10 daily budget every day after reading that leaving Etsy Ads alone would allow the AI technology (artificial intelligence) to work out the best spend. 

"Up until today, this Shop spent $ 10.00 Daily Budget in 12 hours every day @ average of 0.42 per click

"Today, I have had 11,000 views and 53 Clicks at an average of 0.20 per click and the$ 10.00 Daily Budget lasted 24 hours.

"Perhaps the AI is now working better?"

Another seller said the program appeared to be working for them:

"My budget started at $1, but it (would) not last the day. I have slowly increased it. Now I am at $3.22, average price per click $.06. I have had decent sale with sales coming EA about 65%. So I will continue using them.

"It's nice to hear how others are doing or what they are doing, but try not to compare... all shops are different. Find your (niche), that's when EA work."

It's difficult to make apples-to-apples comparisons, though sellers may take comfort in hearing about others' experiences, and the conversation indicates that sellers lack confidence in the effectiveness of their campaigns.

Comments (10) | Leave Comment | Permalink
Readers Comments

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

This user has validated their user name. by: Life During Wartime

Tue Jan 14 08:20:50 2020

The Etsygirls need to ''take comfort in hearing about others' experiences''.  It's their substitute for thinking and then decision-making in regard to their businesses.  

Every Etsy visitor sees different pages of ads and unpaid search results, but I am always seeing ads when I search that (mostly) have nothing to do with my search term(s).  Not just on Etsy itself, but on Google shopping as well.

A system like this isn't going to be helpful unless a shop lists only items the Etsy AI deems ''on trend'' and therefore a likely sale to Etsy's target market.  Otherwise your potential buyer will never know your listings are available for purchase.  There are still sellers in the Forums noticing that Etsy is hiding listings in search results, even when the total number of results would easily fit on the 250 page limit.  Etsy is using what might be considered ''sub categories'' -- Etsy's ''attributes'' to filter the results in order of trendiness + likeliness of a sale, regardless of search terms.  How can you successfully use an advertising system that doesn't function, intentionally?

So many things on Etsy are badly broken right now.  Sellers shouldn't be seeking comfort in group whining sessions.  They need to start making plans.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: purpleiris This user has validated their user name.

Tue Jan 14 13:25:46 2020

"The Etsygirls need to ''take comfort in hearing about others' experiences''.  It's their substitute for thinking and then decision-making in regard to their businesses."

Hahaha! Couldn't have said it better.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: SammyCat This user has validated their user name.

Wed Jan 15 08:27:28 2020

LMBO -  everyone needs help and business advice but smart people don't go to the forums and other flailing businesses on the platform where they are being extorted.  

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: Flying Childers This user has validated their user name.

Thu Jan 16 03:33:00 2020

Nothing works on Etsy these days and the ads are a complete rip off.  There is no hope to get found unless and until the robots allow your items to be seen.

I have never seen it this bad in the last 7 years.  There is no magic answer.  Search doesn’t work. Period. End of story.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: SellerGirl This user has validated their user name.

Thu Jan 16 05:05:08 2020

As an Etsy shopper, I can tell you whenever search results include promoted listings at the top of the page, I skip over them because they probably won't be relevant to my search.  For instance, I search vintage sapphire ring. Up pops 47 pages of results, with a row or two of promoted listings at the top. I look at those listings and only 3 of them are for vintage sapphire rings, the rest are for newly-made mass-produced silver plated rings with simulated gemstones, many of them identical with identical photos of these allegedly vintage rings, right down to the same hand wearing the ring in each listing.

So I skip those promoted listings, they are from drop-shippers trying to get me to buy a $25 costume ring for $400.00  If they get caught, Etsy gives them a warning and they close down that shop and open a new one with identical inventory, identical listings and identical photos.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: Flying Childers This user has validated their user name.

Thu Jan 16 05:51:59 2020

Seller Girl- welcome to the New Etsy.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: hawk This user has validated their user name.

Thu Jan 16 06:16:35 2020

we used to have sales every day or two for years. when etsy started the same crap ebay did , it all started downhill. the day they tried blackmailing us into the PHONY free shipping scam , our sales stopped completely. we have been making large heavy items for forty years , and people know when your telling lies about shipping. stop using the reject and recycled ceos that pretend to know it all. they don't !!!

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: BargainzBabylon This user has validated their user name.

Thu Jan 16 18:26:54 2020

If the site were primarily male and not female, I doubt we'd be hearing belittling remarks about ''Etsygirls'' and our attempts to make sense of this PPC sceheme - we get enough of the patronising attitude trying to sell there for the jackass C-suite we're now saddled with.  The fact of the matter is that we are sellers struggling to make sense of an advertising campaign which has been engineered for us, presumably because apparently our little brains can't possibly handle allocating the resources we pay for ourselves, and which most of us had been successfully doing before despite the ridiculousness of a PPC scheme to begin with. Many of us are long-time, successful sellers with an excellent working knowledge of SEO.  I finally turned off the campaign when I found it a waste of money and resented Etsy's patronising attitude that somehow simple advertisement was rocket science. Many are still trying to work with what they have despite a broken search and a complete lack of transparency.  Let's not perpetuate myths, hmmm?

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: purpleiris This user has validated their user name.

Thu Jan 16 19:42:16 2020

@BargainzBabylon, as a female, I understand where you're coming from, but there are those on the forums that have a reputation, which I won't go into. The fact that they're trying to make sense of something that can't be made sense of (by design, I'm sure) just goes to prove what was said. Sad, but true.

Perminate Link for Sellers Pool Data for Insight into Etsy Ads   Sellers Pool Data for Insight into Etsy Ads

by: Garcia This user has validated their user name.

Mon Jan 20 13:00:47 2020

i have seen several of Etsy's ads and they do nothing to bring people into the site.  If I knew nothing about Etsy before I saw these ads I would still know nothing about it.  They are short and give the viewer no reason to purchase from the site



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