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Sat Jan 11 2020 22:30:24

Sellers Discuss Etsy TV Commercials

By: Ina Steiner

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Sellers were pleased to see Etsy commercials running on television, according to comments posted to a thread on the Etsy forums. We viewed three ads on ispot.tv that Etsy is currently running. Two commercials focus on how Etsy's unique items can help shoppers "show the world who you are" because "there's no one like you," and they all feature snippets of happy people using (or wearing) products purchased on Etsy.

The ads mentioned handmade, hand-chosen, and handcrafted items, and one of them also mentioned "one-of-a-kind items."

It's possible Etsy will rotate all three ads. But Etsy executives are obsessive about testing everything, so they may be running tests to decide which ad they think is most effective.

One seller pointed out that the new ads they'd been seeing recently did not mention free shipping as the ads in December had, which would no doubt be viewed as a positive by many sellers.

You can view the following ads on ispot.tv - they are not available on Etsy's YouTube channel as of yet:

"What it would look like if everything you touched was a reflection of you? That's why there's Etsy. Handmade, hand-chosen, handcrafted, and one-of-a-kind items that show who you are. What amazing thing will you discover next? Shop Etsy.com."

"There's no one like you. That's why Etsy has so many handmade, hand-chosen, handcrafted things. So you can show the world who you are. Shop Etsy.com."

"There's only one you. And there's no one like you. That's why there's Etsy, with handmade, hand-chosen, handcrafted items that let you uniquely show the world who you are. No matter who you are. Discover for yourself. Shop Etsy.com."

Let us know what you think of the approach and which one you like best, and why.

Comments (19) | Leave Comment | Permalink
Readers Comments

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This user has validated their user name. by: Life During Wartime

Sun Jan 12 00:51:55 2020

Very little that Etsy promotes is actually unique or customized for the buyer's personality.  I mean, I don't consider decaling glassware with the shape of a US state or hanging some initial charms on a keychain to be a ''reflection'' of a person.  The ID badge most of us wear/have worn at work is actually more personal.

I saw an Etsy ad on TLC Tuesday during MY BIG FAT FABULOUS LIFE.  Had the sound muted, so don't know what the sales pitch was.  But thought the placement was appropriate on a show about a spoiled immature woman literally killing herself with affluenza.



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This user has validated their user name. by: Life During Wartime

Sun Jan 12 01:02:14 2020

Okay, watched the ads.  The one I saw on Whitney Whale's show was ''Reflection of you''.  

More ads that make the range of merchandise on the site appear to be very narrow.  The style of ad is identical to Wayfair's ads, except Wayfair focuses more on the products while Etsy focuses on the people (and the big, hairy, dander shedding, dog).

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by: Flying Childers This user has validated their user name.

Sun Jan 12 09:21:37 2020

Unless and until Etsy fixes its search function, they can do all of the commercials in the world and it won't matter.

Do they have any idea how frustrating it is for potential buyers to try to find what they're looking for on the site?  In some cases, even if you put in the exact name of the item it doesn't show up because one of the letters wasn't capitalized!  

I just went through my worst holiday season ever despite the fact that I have jumped through all the hoops at my own expense.  Nothing works.  That's the dirty little secret.

If the robots can find your shop, then you can sell stuff.   Otherwise you don't exist, no matter how much you spend.

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by: Whatever This user has validated their user name.

Sun Jan 12 13:31:57 2020

Well their running the heck out of ads in Vegas - sorta repetitious actually - I actually quit selling there months ago - funny thing I just got a ding on my credit card for $.20 made me laugh - how much did that cost them? AND I didn't even know I had anything running there.

Here's the sad thing and Childers is spot on - I searched for something last week - something that there should be plenty of - what I got in results is 1 page only (30 items?) and EVERY single one was a paid ad.  I thought OMG so glad I'm not selling there. So basically they had shut out everyone who didn't pay. Pitiful - what a way to not run your company.

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by: Zojja This user has validated their user name.

Mon Jan 13 02:17:35 2020

Etsy used to be unique and handmade. Now it is just another site flooded with items from China. How are boxed Christmas lights considered handmade? Etsy is just Ebay 2.0. Sad.

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by: Eagle This user has validated their user name.

Mon Jan 13 02:24:52 2020

The ads were nice. Since we sell jewelry it was nice the way they focused on the earrings in one of the ads. If they would get off the penalization in search placement because we charge shipping instead of raising the prices and mixing the shipping in with the item cost I might just start adding new listings. We are letting most of our vintage listings expire and only keeping the ring bands that we sell a lot of. Thankfully we have our own website that does good. The $700 of sales in December at Etsy would have made for a bad holiday, but our website pulled through with $27,000 so it was smiles in my household Christmas day!

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by: BargainzBabylon This user has validated their user name.

Mon Jan 13 02:57:45 2020

These days Etsy reminds me of Rae Dunn on steroids. Meh.  

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by: lancecorp This user has validated their user name.

Mon Jan 13 03:54:02 2020

At least Etsy is advertising and I like the commercials. I find most items I search for although I do wish the site was limited to items made in the USA and US sellers only. There are many more problems over on Ebay than Etsy can claim. No matter the site - no one should depend on one site exclusively today - spread out and use multiple platforms.

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by: Biglouis This user has validated their user name.

Mon Jan 13 04:46:17 2020

As usual with any Etsy promotion vintage sellers were left at the bottom of the class. In ANY Etsy promotion which invites participation there are always questions like ''what do you make'' and ''how long have you been making it'' but never a word about antiques or vintage.

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by: hawk This user has validated their user name.

Mon Jan 13 05:44:38 2020

all the ads in the world will not bring sales until Etsy stops blackmailing sellers with the free shipping c**p , and hiding the listings. have been making and selling items over 40 years with no problems. yes , even before Etsy. was also doing well on Etsy until the shipping blackmail deal. no sales there since November 2019. what a fiasco Etsy has produced on that. you just can't put a hand made cabinet in an envelope and lie to buyers about shipping. these spoiled know nothings need to wake up on some things , and quit stealing shipping fees on top of it.  

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by: littlesaint This user has validated their user name.

Mon Jan 13 07:14:07 2020

Interesting how Etsy fails to even mention their vintage market considering a portion of their revenue is derived from it. I realize that it's a challenge figuring out a way to incorporate old things into the message promoting ''self expression, hand chosen, and handmade'' but they figured out a way to avoid mentioning Dollar Tree resellers and Alibaba dropshippers; surely there must be a way, even in passing, to reference vintage in any of their marketing campaigns. Frankly, I think the Etsy managers and shareholders like the revenue but are embarrassed by the whole vintage population and most of what passes as vintage or collectible, at least that's what's always being whispered about here in downtown Brooklyn. And maybe they are right, since anything under 20 years is considered vintage, and frankly, a lot of it is no better than the current junk from China we have no problem dismissing as inappropriate. A 20 year old basket made in China and a basket made last year in Shenhzen is not  very dissimilar and many vintage shops are simply not curated in the way a handmade shop might be. Vintage will remain the bastard child until they figure out a way to create a distinction between Ebay and their own market but until then, vintage sellers will subsist on the marketing fumes of their latest attempts to reach the masses.

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by: SammyCat This user has validated their user name.

Mon Jan 13 08:16:14 2020

"Uniquely made and vintage" is one simple example of how they could easily help promote the antique and vintage sellers.

I do agree, and have long said myself that there are many 'garage sale' shops in the vintage category and they made a mistake in the beginning by not setting any standards like RL does, i.e.: quality of item and photography etc  

Since most emails are based on algorithm, I can understand why they may not wish to put that stuff out as a first-foot-forward sadly.  However, there are plenty of us that are serious dealers who have beautiful, quality shops to pick from.

They also think that 'retro' is vintage so whatever so-called vintage is in their ads or commercials isn't really older vintage, its stuff that 'looks' like it came from that period.  As I've said before, to Etsy vintage is a style and look, not era's and time-periods per se.  

They have no one over that that understands the difference and I've had several items pulled because they don't understand terminology.  I've had to send emails with definitions from Webster's dictionary and website links with definitions and examples to have my items reinstated.

However, those shop usually have thousands and thousands of sales, people like that stuff apparently and whether Etsy likes to admit it or not, it / they are a cash-cow for them.  

I have high end antiques and vintage and have just under 400 and have been here as long as them.  My price point is obviously different, but, I do know that there are people looking for quality if they can find it, because I do sell and people are thrilled with their unique purchases.  

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This user has validated their user name. by: Life During Wartime

Mon Jan 13 11:45:58 2020

Etsy is not a venue I would search for vintage collectibles and antiques.  The percentage of deceptive listings is extremely high, and (obviously) shoppers can't examine items in person.  I recently found a ''vintage'' anchor shop -- one with over 1K active listings -- that covers the makers' marks on her items with a label showing her shop's URL and her email addy.  Because the marks show brands that didn't exist until after 2001.  Etsy management welcomes the resale of contemporary repops, listed as vintage and dated by the seller as if they were original.  Outside of Etsy, that would be considered fraud.  

The future post-Etsy era for vintage sellers is listing on sites that either allow all types of merchandise, or only allow vintage and antiques.  The handmade + vintage formula was a nice idea, but it didn't work out as the founders of Etsy hoped.  

After seeing the Catherineholm bowls appear in the ads, I wonder if the Chinese have copies in the works?  If so, very amusing.

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by: SammyCat This user has validated their user name.

Mon Jan 13 12:43:55 2020

The Chinese are very, very good at copying that much we all know.  Even as a seasoned antique dealer I have come close to be duped.  

Personally, I believe it would all work if there was even a little bit of scrutiny by Etsy and very clear standards for vintage and keywords and/or keyword spamming.  

OF course a working search would also be a great benefit LoL.

Not to mention doing away with the 'free shipping' scam.  They were smart to do away with that in their recent ads because not enough people fell for it and I'm sure it pissed off buyers.

The add did list Vintage as a term at the end which is something.  

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This user has validated their user name. by: Life During Wartime

Mon Jan 13 13:45:18 2020

But what will new shoppers on Etsy see when they click the Vintage link at the top right hand corner of the home page?  

If Etsy was a bricks-and-mortar antiques shop, co-op, or mall, it would have a certain kind of reputation:  while there are some beautiful things for sale there, you have to be very careful because the place is full of high-priced fakes.

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by: Freeeeeeeee This user has validated their user name.

Mon Jan 13 16:58:41 2020

As soon as Etsy sellers get over blaming free shipping and Asians for poor sales I'm sure they will feel the benefit of a bit of advertising.

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by: littlesaint This user has validated their user name.

Mon Jan 13 18:02:05 2020

@Freee: So not assigning blame leads to more revenue from TV commercials? Explain.

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by: SammyCat This user has validated their user name.

Tue Jan 14 07:40:13 2020

@Freeee

No one is blaming 'Asians'. we're blaming Etsy for allowing mass-produced cheap crap on the platform which dilutes and cheapens the site and blows hardworking people, playing by the rules out of the water.

There are SOOO MANY of those sites on the internet as it is, Etsy shouldn't want to become yet another one, and shouldn't be highlighting these shops as virtuous or handmade or qulaity. They are basically using Etsy for the built-in viewership, and now the advertising they do.

I'm old enough to remember the purge that Etsy embarked on after they demanded the 'true' artisans submit photos and videos of their process, list of materials and anyone that was helping them create.  Hundreds of shops were closed because the 'powers-that-be' determined that they didn't provide enough information.

So ya, we're pissed off and have every right to be.  We also have a right to be about the stupid free shipping scam, and priority placement which way too many people can not comply with for many reasons.  Which once again highlights Chinese products from a country that subsidies shipping and can ship for a few dollars, when the rest of us are paying a fortune to ship from coast to coast.

There are also items on the site that you can buy from national chains and modernist / uban product shops.  




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by: SammyCat This user has validated their user name.

Tue Jan 14 07:52:51 2020

Oh and the other thing is that many of these Chinese business are state run and/or state funded - so anyone concerned with civil rights, workers rights and fair play will be disgusted that Etsy is supporting sweat shops.  



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