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Tue July 9 2019 08:28:38

Etsy Compels Sellers to Offer Free Shipping with New Initiative

By: Ina Steiner

Sponsored Link

You might say Etsy is making sellers an offer they can't refuse. Today, the company announced plans to make free shipping a "core part of the shopping experience" on Etsy. It isn't mandatory to offer free shipping, but unless they do, sellers' listings may be virtually invisible to shoppers in search results.

However, Etsy is providing a feature to make this bitter pill a little easier to swallow. It's promising to provide tools that let sellers offer free shipping to US buyers who spend at least $35 in their shop, and those sellers will get exposure for their listings in search results.

That's crucial for sellers who offer inexpensive items - provided they offer enough products that would entice buyers to purchase more than one item. But it may not help sellers of oversized goods, especially now that shipping carriers, including the USPS, charge exorbitant DIM Weight rates for large, lightweight items.

We asked an Etsy spokesperson about this using a concrete example: "if a $45 wreath would cost $35 to ship, are you suggesting sellers change the price to $80?" and received the following response:

"We want to empower sellers to make decisions about the pricing strategy that works for them and their business. As noted in the announcement video, item pricing strategy should consider shipping just as it considers time and materials.  

"We understand that offering free shipping may be a big step for some sellers, and we want them to know that we are here to support them through the process. We are offering sellers a number of tools and resources that will make it easy to adopt a free US shipping guarantee if they choose to."

Etsy is rolling out its free-shipping strategy in phases:

- Beginning July 30, 2019, Etsy will give priority placement in US search results to items that ship free and to shops that guarantee US buyers free shipping on orders of $35 or more. "This means that shoppers in the US will primarily see items that ship free and shops that offer free shipping on orders of $35 or more in the top and most visible rows of search," Etsy explained.

- Beginning in September, Etsy will begin actively marketing the free-shipping initiative to buyers, "with the goal of driving more traffic to the Etsy marketplace and sellers' shops."

We asked the spokesperson if she could provide examples of buyer messaging for sellers concerned that shoppers will expect EVERYTHING on Etsy to have free shipping?

"(Today's) announcement is more of a seller-facing launch," she replied. "As noted in the release, we won't be marketing this to buyers until September."

Etsy said its data shows that buyers are significantly more likely to purchase an item in their cart with free shipping compared to an item that has added shipping costs. When it ran a limited-time free-shipping promotion in May, it led to higher order values when participating buyers purchased items that shipped for free or were eligible for free shipping, the company stated.

It also noted in its announcement: "Given the timing of the launch, this initiative is currently expected to have modest upside to Etsy's previously announced 2019 gross merchandise sales guidance. The projected impact of this initiative will be shared when Etsy reports its second quarter 2019 financial results."

Will you be changing your listing strategy as a result of today's announcement? Let us know what you think in our survey hosted on SurveyMonkey.com.

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Readers Comments

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

This user has validated their user name. by: The End

Tue Jul 9 14:18:54 2019

Give Josh Sliverman the cell NEXT to Berie Madoff.

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This user has validated their user name. by: The End

Tue Jul 9 14:19:12 2019

You know what I mean.....

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: mcposty This user has validated their user name.

Tue Jul 9 14:41:59 2019

Keep neutering search cause thatll help lol

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This user has validated their user name. by: Bad Hair Day

Tue Jul 9 15:46:36 2019

I found the perfect, unique, one of a kind item on Etsy! Oh but wait, it doesn't have free shipping so I don't want it now :)))

And do they really think that Buyers are going to exclude a possibly amazing find from their search by filtering for free shipping? Those types of buyers need to go back over to eBay!

My suggestion is if you have something unique and amazing, just keep doing things the way you've been doing them and people will find you & buy it!

Buyers are dumping their carts because they see added sales tax, not because of the shipping.Sounds like a load of B.S. Etsy...just more mental manipulation!

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: cookiepuss This user has validated their user name.

Tue Jul 9 19:19:26 2019

I like free shipping as a buyer and a seller. What bothers me is that Etsy management (like Ebay before them) claims to be 'only the venue' when it's convenient for them, but thinks nothing of imposing questionable regulations on sellers which impact the way shops are run. If they want to be 'the venue',  then stop needlessly interfering with the way sellers handle shipping and threatening their product search placement. This is a disturbing combination of arm twisting, micromanaging, and flat out shaking down their sellers.

As a buyer, Etsy search results are already horrible. Why make it harder for me to find what I want by giving preference to free shipping listings? As much as I love free shipping, I won't buy anything if I can't find what I want.  

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by: tetonmoon61 This user has validated their user name.

Wed Jul 10 02:45:24 2019

What Etsy is doing is EXTORTION (" the practice of obtaining something, especially money, through force or threats" )  and is probably not only illegal but worthy of a LONG over due class action suit.
The comment by Etsy rep are disgusting. This new company run by a flunky Ebay exec and his unqualified minion just prove how far from any knowledge of the corporation they have run into the ground they have.  Did you know Etsy is being sued for MURDER of a toddler as we speak? Did you know that Etsy has stolen millions from sellers in the past year? Did you know Etsy was brought a class action by the share holders when it went public for fraud because they knowingly mis represented the amount of forefieted items selling on Etsy? Did you know that due to Dumpsters tax cuts that Etsy received $119 MILLION dollar tax refund while you paid and they paid ZERO in taxes? Did you know that the majority of Etsy's income is from your fees and service fees and not sales? Did you know that while you where paying for exposure like Google and Promoted ads for almost 6 months Etsy shut down and did not pay any promos or Google fees and stopped all promos while still charging sellers? Did you know that Etsy is trying to stay afloat by recieving a $200,000,000 interest free loan while telling share holders they are doing great and making same bullshit statements to them as this stupid person above is trying with us?
EXTORTION IS A CRIME. Knowingly and willfully enticing a person into investing on false pretenses ( ie: no retail sites allowed) is FRAUD and its a crime.
Etsy has screwed each and every one of us since that greedy and unqualified Ebay executive has weaseled his way into this company.
If you are interested in a class action please contact me at hellotbell@gmail.com I am going to do some contacts to the same firm that sued for the shareholders. I personally have friends and family who sold or sell here and they where smart enough to keep all records of the hundreds of peer reports ( with links to wholesale sites, other shops selling exact items, stock photos or other online shops selling same items) for years in which no items or shops have EVER been shut down. This is important to have proof and not just inuendo. Also for being forced to loose money or raise price ( who will absorb returns? So do we never offer returns or exchanges now because we will only continue to loose money? And whom of you can compete with China, India, Turkey, Ukraine and also absorb anything anymore?)
Seriously, Etsy needs to be SPANKED hard for millions because they don't give a shit about you or anyone but the shareholders and have cost us all our investments and sanity.
I for one will be hoping to find a US attorney who will file extortion charges with Etsy. They cannot do this legally.  

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: LeeLoo This user has validated their user name.

Wed Jul 10 03:01:47 2019

From the email I received this morning."No delivery service will dispatch a package for free.."
And yet, here we are, expected to offer free shipping, raise our prices to absorb and pass on 'free' to buyers.
I don't want stupid buyers at any point. My prices are reasonable, all I want is a correct address.

The bullying tactics of finding if you (can't or won't), be found in search results, here's a new term: E commerce Terrorism.
It's disgraceful, but it's worked before to wipe out other things. Go the party line or you're gone.


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by: tetonmoon61 This user has validated their user name.

Wed Jul 10 03:03:38 2019

'' Pretty much like this:

💩 February 15: Etsy (or someone) stole millions of dollars from thousands of sellers and got caught.
💩 February 25: Etsy obtained a $200 million revolving loan and stopped all marketing spending to cover the loss.
💩 February 26: Etsy announced a grandiose do-gooder carbon offset plan. (The First Company to Offset 100% of Carbon Emissions! and blah blah blah)
💩 February 28: Etsy filed its 2018 annual report with the SEC, proclaiming a fantastic year.

💩💩 May 1: Etsy obtained a free cash float by forcing sellers to pay out of pocket for shipping during a free-shipping sales promotion, which was supposed to last a week but just kept going and going, with delayed (and in some cases, no) seller reimbursement.
💩💩 May 6: A California court ordered Etsy to stand trial for a baby’s death.
💩💩 May 8: 2019 Q1 earnings call claimed all is fantastic.

Fun Fact! Even though it’s been publicly owned for four years, Etsy only started doing earnings calls on February 25, 2019, right after the February 15 “bill payment error” (i.e., when everything Etsy started epically turning to shit).

Ever since the 2015 IPO, the company makes most of its money from multi-million-dollar tax rebates, selling bogus services to independent sellers of crafts and vintage, and stealing directly from their bank and credit card accounts. The days of Etsy dodging responsibility for ruining people’s lives officially ended on May 6 when it was ordered to stand trial for murder.''
https://sydneyschuster.wordpress.com/tag/etsy-scams/

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by: tetonmoon61 This user has validated their user name.

Wed Jul 10 03:05:15 2019

''Etsy paid no federal taxes in Q1 (or 2018 Q4, either), instead receiving a refund of (depending where you look) $142,000 (p. 5, Revenue) or $19.9 million (p. 39, Contractual Obligations). Note 3—Income Taxes (p. 15) reads: “The amount of unrecognized tax benefits included in the Consolidated Balance Sheets increased $1.1 million in the three months ended March 31, 2019, from $18.8 million at December 31, 2018 to $19.9 million at March 31, 2019. The total amount of unrecognized tax benefits that, if recognized, would favorably affect the effective tax rate is $19.9 million at March 31, 2019.” In regular English this means Etsy no longer pays federal income tax, but rather the feds pay Etsy for … something. Discuss.''
https://sydneyschuster.wordpress.com/tag/etsy-scams/

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: tetonmoon61 This user has validated their user name.

Wed Jul 10 03:06:44 2019

Oh and the scum running this company just don't quit!

"Despite receiving a $19.9 million government handout, Etsy stopped buying advertising that would benefit sellers and entice spooked buyers to come back after the February 15 theft. Instead the company spent $27,492,000 repurchasing its own stock (approximately 530,000 shares, p. 7) to drive up share prices, increase stock profits, and personally enrich executives."

https://sydneyschuster.wordpress.com/tag/etsy-scams/

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: tetonmoon61 This user has validated their user name.

Wed Jul 10 03:08:10 2019

Feel free to read pages of Etsy's scams and mis-conduct here

https://sydneyschuster.wordpress.com/tag/etsy-scams/

Th
an
contact me to tell me if you want to try to sue them and see that Feds are involved for the Fraud and Extortion. Theft and bribery. Mis- management of funds and more.

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

This user has validated their user name. by: Bad Hair Day

Wed Jul 10 08:49:52 2019

@tetonmoon61 Thank You! An interesting read!

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: purpleiris This user has validated their user name.
Web Site

Wed Jul 10 12:04:05 2019

I read the above article by Sydney Schuster, as well as another, Everything You Never Wanted to Know About What’s Wrong With Etsy. I was flabbergasted by the information shared in that article and now see Etsy for what it is...one big scam.

I would love to go after them in a class-action lawsuit, but I had such a small shop there. They've allowed forum trolls to bully me (and many others). They've bullied me themselves. They demoted my ''citizen score'' because of the forum trolls' games designed to do just that to people they don't like (which is anyone who shows any level of intelligence).

In 2016, I went 8 solid months without a single sale because they were hijacking my Google links until I reported them to Google after discovering it. That's when I was forced to demote my business to a hobby and my shop never recovered, especially since the trolls got my citizen score reduced. It's like Etsy was doing everything they could to make me leave. Could that be due to the fact that I caught them red-handed?

I had big plans for my Etsy shop. I was going to start making my own products, but I kept putting it off due to reports from so many about others copying their products and Etsy doing nothing about it. Since 2016, I began thinking of other business ventures, but it took some time to sort out exactly what I was going to do.

Now, I'm moving away from marketplaces altogether, except for eCrater. I'll continue to sell the family's stuff, but I'm getting away from having my own inventory. I've finally gotten my office to a point where it's not cluttered and I plan to keep it that way.

I'm just sick of these marketplaces giving small business owners hope for developing a viable business only to go public and let greed take over. I've gone through this twice now and I'm done. Until laws are passed to better protect small business owners from these crooks, it will just be a waste of time trying to build a business via a marketplace.

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: purpleiris This user has validated their user name.
Web Site

Wed Jul 10 12:18:06 2019

Here's the link to the article I mentioned:

https://sydneyschuster.wordpress.com/2018/12/28/ever
ything-you-never-wanted-to-know-about-whats-wrong-with-etsy/

Sorry
I don't know how to make it clickable.

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This user has validated their user name. by: The End

Wed Jul 10 13:50:27 2019

Should say "Shipping included",  NOT "Free Shipping".

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by: Shanna This user has validated their user name.

Wed Jul 10 14:26:55 2019

Etsy needs to be asked how many packages are shipped through them, and how are they using that leverage to get better shipping prices for their sellers? Amazon does this and passes some of the savings to its sellers, and with that leverage Amazon has forced shippers to deliver their items on Sunday.

I bet eBay ships more through the USPS than Amazon does, as all my Amazon purchases come UPS or actual Amazon delivery trucks.  Where is eBay's crack shipping team, the ones that negotiated the exact same deal everyone else got, with real savings for its sellers, and Sunday delivery too.

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: thievesBay This user has validated their user name.

Wed Jul 10 16:44:54 2019

Just like eBay, "Free Shipping" is pushed to add to their GMV numbers. Since eBay and Etsy don't ship anything of their own and have nothing to do with the shipping game, all of the shipping costs paid by sellers is counting toward GMV. Everyone knows there's no such thing as "Free Shipping" and that this cost is built into the price. If a seller uses an item price plus shipping costs, eBay and Etsy can only use the item price toward GMV. $Billions of GMV is fake. Don't believe that there's any other reason for this.

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

by: maxmad This user has validated their user name.

Wed Jul 10 17:11:45 2019

We finally left etsy last year for good, all 3 shops have nothing for sale they just show our website links plastered everywhere.

I am surprised they have not closed them, oh well we get free advertising, works great for us. free is good in this case

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

This user has validated their user name. by: The End

Wed Jul 10 17:32:18 2019

NOTING is shipped through Etsy or Ebay.
Absolutely NOTHING.
These two phoney "venues" need to be replaced NOW.
Give us a REAL, LEGIT, ALL American venue.
Outlaw interference in our businesses.

Perminate Link for Etsy Compels Sellers to Offer Free Shipping with New Initiative   Etsy Compels Sellers to Offer Free Shipping with New Initiative

This user has validated their user name. by: toolguy

Wed Jul 10 19:17:01 2019

"eBay stock is worthless (should be a penny stock)"

Actually Wall Street has eBay valued at $40.01 a share

eBay will make BILLIONS in profit this year.

PS: eBay buys stock not to drive up the price, but to give to executives as a bonus who in turn sell at whatever price it's going for at the time. . .It's a cash machine for everyone involved. . . .

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