A Chinese seller who infringed on another Amazon seller's trademark resorted to intimidation, according to a poster seeking advice on the marketplace discussion boards.
The American seller explained he had reported the rival for using his trademark inappropriately, and Amazon suspended the listing. He says he then received the following letter from the alleged infringer (he removed identifying information):
We were warned by Amazon of infringing your trademark, we are sorry about it and we had delete the keywords of your trademark and please consider to retract the claim from Amazon(Complaint ID: **************).
We recommend that we should do Amazon business peaceably and don’t mess it up.
We had several trademark on Amazon for same type product, we have the lowcost material and cheap manpower, if there are any other improper competetive behavior, we may try to manipulate the market price.
Normally the seller would retract the claim, he explained, "as most infringers fix their listing and life goes on." But he found the threat of retaliation troubling and wondered if he should report it to Amazon.
One colleague pointed out that type of behavior is not isolated to one part of the world - "in our case we have many from USA doing it too."
Another colleague warned that cooperating with other sellers on price could be seen as "price fixing."
A reader who read our recent blog post, "Amazon Sellers Are Sick of Amazon Sellers," alerted us to the discussion, which you can follow on the Amazon discussion boards
What's the best course of action for this seller? Would you risk a price war with a rival who could undercut your price due to "lowcost material and cheap manpower"? And have you ever received threats from rival sellers?