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Fri Dec 14 2018 16:25:39

Woot Founder Fights Back over Brand Allegations on Meh

By: Ina Steiner

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Matt Rutledge defended his honor on Twitter and that of his mediocre company (literally named A Mediocre Corporation) after attempting to liquidate Quip toothbrushes on its Meh deals shopping platform.

Rutledge tweeted today: "We do not believe the Quip toothbrushes Meh is featuring today were stolen, as Quip claims. Background via forum link above the write-up." How intriguing - was this a joke?

On the Meh.com website, the company said the initial deals event was shut down "after Quip claimed they were stolen." 

Meh suspended the shopping event (which went live again today), but having already sold thousands of units, Rutledge said he offered to work with Quip to fulfill those orders with different products supplied by the company, with no expectations of profiting from the transaction.

That's where things got mysterious, according to Rutledge, who said Mediocre ultimately filed with the courts "demanding to know more about the alleged theft." Like his previous site Woot (acquired by Amazon), Meh users are vocal, and it's interesting to read their take on the events as they unfolded. One user said he felt Quip was taking way too much heat by commentors over the incident.

Given the quips on the Meh site (quip means "witty remark") including the branding, it's ironic that such a dispute should come over a product named Quip, but it's no laughing matter.

In fact, the incident provides insight into the risk sellers undertake on a daily basis when selling branded goods.

In this case, Rutledge has greater resources than the typical small seller, and as importantly, he owns the platform on which he operates. However the case turns out, that's an enormous advantage for a seller to have.

Comments (4) | Leave Comment | Permalink
Readers Comments

Perminate Link for Woot Founder Fights Back over Brand Allegations on Meh   Woot Founder Fights Back over Brand Allegations on Meh

by: RL15 This user has validated their user name.

Sun Dec 16 14:41:08 2018

do not sell stolen merchandise...problem solved

Perminate Link for Woot Founder Fights Back over Brand Allegations on Meh   Woot Founder Fights Back over Brand Allegations on Meh

by: Chicago48 This user has validated their user name.

Mon Dec 17 04:52:13 2018

I never heard of that site, Meh.  Must check it out.

Perminate Link for Woot Founder Fights Back over Brand Allegations on Meh   Woot Founder Fights Back over Brand Allegations on Meh

by: pace306 This user has validated their user name.

Mon Dec 17 09:34:15 2018

Meh is a clone of WOOT

Woot has a wholesale division btw - dont think Meh does.

They buy closeouts - usually electronics - alot of times its refurb - at great prices (if you need that item).

They do alot of business and have branched out in to wine and other things (just like Woot did).

Perminate Link for Woot Founder Fights Back over Brand Allegations on Meh   Woot Founder Fights Back over Brand Allegations on Meh

This user has validated their user name. by: Rexford

Wed Dec 19 06:56:01 2018

Meh and Woot.  Did the creative moniker agency shut down?



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