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Tue June 19 2012 13:45:39

Using Your eBay About Me Page for Promotion

By: Julia Wilkinson

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In the "good olden" days of eBay, you could link to an outside sales web site from your "About Me" page. Now the rules have changed, but there are still ways to use links on your "About Me" page to promote your business.

For example, you may link to a Facebook fan page from your About Me page.

eBay states in their "About Me" page policy that it "doesn't allow members to promote items that aren't allowed on eBay or sales outside of eBay," and more specifically, does not allow "Links that directly offer merchandise that's not listed on eBay, Links to other online trading websites or pages that can include auction or fixed-price format listings, Links to sites that offer the same merchandise for the same or lower price...Promoting sales outside of eBay from the About Me page..."

One seller wrote in a discussion forum that there is an unspoken "three-click rule": one click to get to the page, one click to get to the item for sale, and one more click to actually purchase it. (I have not verified this, however).

Another seller says on an eBay Discussion Board that "eBay is no longer enforcing its outside links policy on About Me pages," and that he "took this issue all the way up to eBay management and confirmed this"; he posts a link to another eBay Discussion Board thread where he writes:

"This is the exact response I got from an eBay manager about the About Me page in question:
'Since the majority of websites have some sort of sales on them, we do allow most sellers to place links to their websites in their About Me pages, as long as the purpose of that link is to provide further information about the seller and their business.  As soon as a seller indicates that the purpose of the link is for sales (either through the verbiage they put on the About Me, or in the nature of the site as a major/corporate sales site), then the About Me page is in violation.
'You may include your website on your About Me page as well.  However, you may not include text on your About Me page that promotes sales from that site outside of eBay.'"

Do you use your eBay About Me page to link to your Facebook fan page (if you have one), other social media pages, or a blog? What has been your experience with it?

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Readers Comments

Using Your eBay About Me Page for Promotion   Using Your eBay About Me Page for Promotion

by: Steve This user has validated their user name.
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Wed Jun 20 10:18:00 2012

I keep my listings very simple with only the basic info since buyers don't read the descriptions anyway with a link on the listing that says for ''complete policy details'' see our about me page. My about me page has all the details, my TOS and links to my website. It's been that way for about 5 years and seems to work for me :)

Using Your eBay About Me Page for Promotion   Using Your eBay About Me Page for Promotion

by: ejholden This user has validated their user name.

Wed Jun 20 15:04:51 2012

Not a whinge, just a fact ....
I had a link to my shopfront on in my About Me page.
No verbiage, just the link.
The 3rd click was the killer :-(
My About Me page was stripped clean & I was threatened with permanent banning from all eBay sites.
Apparently someone had reported it.

Using Your eBay About Me Page for Promotion   Using Your eBay About Me Page for Promotion

by: RCL This user has validated their user name.

Thu Jun 21 06:41:53 2012

Thanks, ej--that sounds more like the eBay I know ;)

Using Your eBay About Me Page for Promotion   Using Your eBay About Me Page for Promotion

by: elancep This user has validated their user name.
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Mon Jul 23 13:47:55 2012

I suggest using your about me page to link to blog where you provide updates on what you're listing on eBay. That way you can start building an email list without having and ebay store.

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