AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Wed Feb 21 2018 09:27:40

Did a Reporter Crack the Code on Location of Amazon HQ2?

By: Ina Steiner

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Did reporter Lydia DePillis just crack the code on where Amazon will house its second North American headquarters in a tweet this morning?

She asked, "Why is Amazon hiring a water projects engineer? Are they trying to get into the utility business? Or is this about cooling data centers? So many questions." She pointed to this job posting for a Water Projects Engineer in Washington, DC.

The answer to her question may be found in this recent blog post where Amazon described how it heats its new corporate headquarters building in Seattle by recycling excess energy from a neighboring data center.

"As winter approaches, an innovative ... Read More

Comments (4) | Permalink
Sun Feb 18 2018 22:41:09

New eBay Commercial Prompts Questions from Sellers

By: Ina Steiner

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In the past, sellers have been pleased when eBay runs ads to drive more buyers to the site, especially TV commercials. So everyone should have been happy to see the ad that ran during the Daytona 500 broadcast today.

There was one problem, however, according to sellers discussing the commercial on the eBay boards today: the ad ends with the tag line "eBay - fast and free shipping," a seller wrote.

It may seem like a strange promise to make since, unlike retailers, eBay doesn't own the inventory for sale on its site, and it's up to sellers to determine if they wish to ... Read More

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Fri Feb 16 2018 21:15:27

How Often Does eBay Advertise Your Listings to You?

By: Ina Steiner

Sponsored Link

A reader was curious when he saw items he had listed on eBay show up on his Facebook feed as a "Sponsored" post, since he didn't pay Facebook to advertise his eBay items.

"Does eBay send the item to Facebook for me?" he asked. "Does everyone see this, or is it meant for me only to see it?"

The eBay sponsored post the reader saw may have been part of a retargeting campaign, the kind where advertisers try to reach visitors who have shown an interest in their products. Facebook has numerous ways for companies to run targeted ads, including a product called Dynamic ... Read More

Comments (4) | Permalink
Tue Feb 13 2018 16:03:06

eBay to Facebook Live after Cluster of Announcements

By: Ina Steiner


eBay threw a lot of information at sellers on Tuesday, including an update about its periodic "Seller Updates," and an executive promised to answer questions tomorrow in a Facebook Live session. 

In a post published to eBay's Seller Announcement board, Bob Kupbens (Vice President of B2C and Seller Experience) outlined the company's key areas of focus in 2018:

- Delivering an optimal shopping experience
- Guidance and improved resources to help you run a more profitable business 
- Putting you, our sellers, at the center of everything we do in 2018
- Continuing the conversation

Kupbens said eBay would be reimagining the shopping experience and would make eBay more personalized, intuitive, and ... Read More

Comments (31) | Permalink
Mon Feb 12 2018 16:58:40

Etsy Tries Image Recognition to Improve Search

By: Ina Steiner


How good are you at creating keywords for your listings? Could technology do a better job at crafting search keywords than you? 

Etsy ran a test in which it used image-recognition technology to identify relevant search terms based on sellers' photos in an effort to help match listings to more relevant searches. It exposed a percentage of US buyers to the test listings in January and February.

The results: "We saw neutral to slightly positive impacts on the key metrics for this test. We're now conducting a deeper analysis of the results."

The test is over, but it's possible Etsy could run additional ... Read More

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