Email a copy of 'Customers Don't Trust How Companies Use Their Data' to a friend
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.
“Three quarters (75%) of US senior executives believe that their customers trust them with their personal data…..”. “But half of US consumers (49%) deliberately try to withhold their personal data from brands, and 41% would prefer to remain entirely anonymous to brands altogether.”
The numbers don’t match up! This just shows you how CLUELESS most corporate bigwigs are.
Having been victimized by a company website that was hacked, one of my email addresses is now on the dark web. And on another, I’ve been bombarded with unwanted junk ads because a dental office server was compromised. I absolutely do not trust any website with my personal information. What makes me feel somewhat more comfortable is to indeed register and purchase honestly, but then bugger up the information they require be left on the site – “tweak” my name, phone and address, among others. Then when I want to actually use the site, I switch back temporarily to real information.