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Michele Alice
Michele Alice
Michele Alice is EcommerceBytes Update Contributing Editor. Michele is a freelance writer in the Berkshire mountains of Massachusetts. She collects books, science fiction memorabilia and more!

3 thoughts on “Collectors Corner: More Company Logos Bite the Dust”

  1. What a joke all of this truly is! And, by the way, isn’t Mrs. Butterworth a white character? Who the heck is that supposed to be “offending”? I’m white, and not offended in the least.

    Other than the Mrs. Butterworth product, it seems that any company’s product with a black character logo must have their logo removed & changed. Haha! What a PC woke joke.

    My suggestion? Eliminate all black character images from all products and replace them with photos or drawings of white people. Then, what will happen? Haha! There will be cries of racism for not including black images.

    Damned if you do, and damned if you don’t. Welcome to upside-down 2020!!!

  2. The overlying question I have about this “trend” of companies caving to what they perceive as an offended public and changing their brand images to not upset customers, is whether these companies truly care about their customers’ concerns — or are doing it to protect their bottom line and sales.

    If they honestly care about customers’ sensitivities, would they not be more open about how their longstanding, quality companies came about ?

    As just one example, and I do not know about others, how many people today working with Aunt Jemima products know how that their company became a national name with such a following BECAUSE of a black woman marketing representative? Where is any publicity about THIS?

    Davis Milling’s success establishing the “Aunt Jemima” brand was due ALMOST ENTIRELY to the WOMAN – not only a black woman but a former slave — they hired to do publicity work. Her name was Nancy Green, and as the company spokesperson she toured the country advertising the mix and playing the character. Her success in this role flew beyond anyone’s wildest expectations – Nancy Green even operated a pancake baking display at the 1893 World’s Columbian Exposition in Chicago, Illinois. She succeeded so well establishing the brand that it attracted giant Quaker Oats, which bought the company and the rest is history.

    I am sure this is not the only example.

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