ArtFire.com, a premier artisan marketplace, began testing integration with the Amazon Universal Wish List product in 2009. The initial testing phase quickly demonstrated why a universal âcross siteâ wish list platform is so beneficial. Compared to normal traffic sources, and even advertising sources, Amazon Universal Wish List visitors were 576% more likely to complete a purchase on ArtFire. This number represents a full yearâs worth of data and consistently higher sales rates from UWL visitors.
âAmazon is clearly on the cutting edge of many ecommerce fieldsâ said Tony Ford, COO of ArtFire. âThe Universal Wish List demonstrates Amazonâs understanding that shoppers want to be able to explore multiple sites while keeping a Universal Wish List in one place. This tool really excels at serving both the shopperâs needs and the sellerâs best interests.â
ArtFire has been included as a suggested shopping destination as part of Amzaon.com's Universal Wish List âWish & Win $100,000 Sweepstakes.â Amazon.com customers that enter Amazon's âWish & Win Sweepstakesâ will see ArtFire as one of the recommended online stores fully integrated with the Amazon Universal Wish List. ArtFire marketing teams expect an additional 250,000 shoppers will visit ArtFire artisan studios this holiday season because of the partnership and the sweepstakes. The sweepstakes will continue through the next ten weeks of the 2010 holiday season.
Complete information and rules on the sweepstakes can be found on the Amazon Universal Wish List Page.
More About ArtFire
ArtFire.com is the most innovative artisan marketplace on the internet. Launched in November of 2008, ArtFire has quickly become the fastest growing artisan marketplace with more than 85,000 members; $4 million in artisan sales and has the greatest variety of seller tools and options. ArtFire.com allows members to create their own custom studio store front, from which they can sell their one-of-a-kind craft creations to online shoppers and market their brand.