Ina Steiner EcommerceBytes Blog
News and insight focusing on ecommerce.
by Ina Steiner, Editor of EcommerceBytes.com
Thu Feb 15 2018 20:39:15

eBay May Wrest Control of Prices from Sellers

By: Ina Steiner

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eBay wants more control over the prices of goods on its marketplace, and it may even be willing to subsidize sellers in order to goose sales.

eBay sent a survey to sellers telling them it was considering a variety of ways to help sellers maintain price competitiveness without compromising their margins. 

It described several practices it was considering and asked sellers for their feedback:

Flexible Pricing
"With flexible pricing, eBay sellers would be able to provide an upper and lower boundary on price for any item they choose, according to their desired margin. eBay would use this information to dynamically adjust the price within this ... Read More

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Thu Feb 15 2018 12:19:41

What Are the Personalized Seller Services eBay Is Hinting at?

By: Ina Steiner

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eBay executive Bob Kupbens hinted at changes to be announced as part of the 2018 Seller Updates. In a blog post on Tuesday, he said: "To address the unique needs of various types of eBay sellers, we'll roll out services that better suit individual business needs."

During a Facebook Live broadcast on Wednesday, Kupbens responded to a seller who asked what that statement meant.

"The reality is that we already do this," Kupbens said. 

"We have different tools - we have Seller Hub, we have MIP (Merchant Integration Platform), we have APIs that sellers can choose based on their specific needs.

"We have different Store ... Read More

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Wed Feb 14 2018 22:41:13

eBay to Push Sellers to Offer More Generous Returns

By: Ina Steiner

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eBay will make fast delivery and easy returns two of its priorities this year, and sellers can expect some new policies to be announced as part of three Seller Updates it will make in 2018. 

This week, eBay executive Bob Kupbens told sellers in a video message on Tuesday, "We'll create incentives for providing improved returns policies." 

Returns are a touchy topic not only for marketplace sellers and online merchants, but mainstream retailers as well. They're costly, and bad buyer behavior has been increasing - Kupbens' revelation comes days after staid retailer LL Bean announced it was curtailing its renowned generous returns policy ... Read More

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Tue Feb 13 2018 13:02:49

eBay CEO Says Payments Switch Will Be Like a Big Bang

By: Ina Steiner

 

eBay CEO Devin Wenig described the company's forthcoming move to becoming a payments intermediary, saying it would more like a "Big Bang" than like the gradual transition it had made when rolling out its Structured Data Initiative. eBay won't "beg" buyers and sellers to change, he said, and the new way of paying for items will not be optional.

The CEO was responding to questions during a presentation at the 2018 Goldman Sachs Technology and Internet Conference on Tuesday.

eBay had announced 2 weeks ago that after its Operating Agreement with PayPal expires, it would become a payments intermediary. Wenig told Goldman ... Read More

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Tue Feb 13 2018 00:04:25

How eBay Coupon Campaigns Work for Sellers

By: Ina Steiner

 

eBay kicked off a President's Day "coupon" marketing campaign on Monday, but the 20% off coupon only applies to items from 165 sellers - the millions of other sellers are out of luck. Here's a look at how the coupon program works.

eBay heavily markets coupon campaigns through banners on its website and through email marketing, as well as through television and social media and through PR. 

Here's how eBay described the current President's Day offer to shoppers: "This Coupon is a 20% discount valid from 6:00 AM PST February 12, 2018 until 8:00 AM PST on February 20, 2018. Discount applies to the ... Read More

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