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  1. Google AdWords and Other Pay Per Click Programs, Part 1
    Google Adwords, Yahoo Search Marketing, MSN adCenter - what's all the fuss about Pay Per Click programs? They can help you drive traffic to your website. Find out more in Part 1 of this 3-part series on Pay-Per-Click programs for online sellers.
    Published: 2006/07/23
  2. Google AdWords and Other Pay Per Click Programs, Part 2
    In Part 2 of this three-part series on Google Adwords and Pay Per Click programs, the authors explain the math behind paid-search ad campaigns. Learn about ROI, conversion ratios and other important concepts to take the mystery out of search-engine advertising.
    Published: 2006/07/23
  3. Google AdWords and Other Pay Per Click Programs, Part 3
    Google Adwords, Yahoo Search Marketing, MSN adCenter - what's all the fuss about Pay Per Click programs? They can help you drive traffic to your website. Find out more in Part 3 of this series on Pay-Per-Click programs for online sellers.
    Published: 2006/08/06