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  1. Four Ways to Apply Big Brand SEO to Small Merchants, Part 2
    In this two-part series, Jennifer Van Iderstyne takes a look at Search Engine Optimization and how small sellers can apply the principles of SEO to their listings to generate traffic. In Part 1, Jennifer explained how to Do Keyword Research and how to Create Great Content. Today in Part 2, she tells us how to Build Links and Research the Competition.
    Published: 2010/02/07
  2. Four Ways to Apply Big Brand SEO to Small Merchants, Part 1
    Online retailers know how important it is to drive traffic to their product listings in order to boost sales, but many sellers are stumped about how to do it on small budgets. In Part 1 of a two-part series, Jennifer Van Iderstyne takes a look at Search Engine Optimization and how small sellers can apply the principles of SEO to their listings to generate traffic. Ka-ching!
    Published: 2010/01/10