Sampling Campaigns Can Reel Back Online Customers
From the beginning of selling on the World Wide Web, sellers found the personal touch made a difference to customers, and to this day you'll find sellers including small gifts or samples with their orders. IDR has scaled this concept to a higher level and actually pays online merchants to include samples with their orders in a model that is win, win, win for IDR, the brands it represents, and for online sellers.
New Shopping Engine Netotiate Offers Haggle Feature
Price comparison start-up Netotiate offers a haggle feature that lets shoppers make an offer for the goods they want.
Consignment Sellers Find Rough Waters on eBay
Consignment sellers doing as much as five figures in sales a month on eBay have been shut down over the last few years as they have failed to satisfy what they say is a tiny fraction of customers over shipping costs and shipping time thanks to pressure from eBay and its anonymous Detailed Seller Ratings.
Measuring the ROI of Twitter and Facebook
So you've gotten lots of "likes" and "tweets" for your online store, but business has not really improved that much - EcommerceBytes looks at a startup firm that helps online merchants focus on growing their "return on social" (ROS), short for "return on social media."
GoKrt Startup Offers a Wish List - Curated Shopping Mashup
GoKrt is building a tool that lets shoppers compile lists of items they purchased - or would like to purchase - from all over the web (and physical stores as well). They can use it as a private wish list, comparison shopping tool, or treat it as their own curated shopping site to share with others.