Which Item would YOU rather buy?
of the most important aspects of any successful online auction is the
image that you attach to the item's description. Think about it. If
you're shopping in a store, you can pick up your potential purchase,
look underneath it, and get a pretty good idea what kind of shape it's
in. With electronic shopping, you're at the mercy of the seller's
ability to describe size, shape, and possible flaws. You want to
present the best pictures for your auction that you possibly can and a
good image can go a long way toward dispelling any doubts a prospective
buyer might have about your item!
you're going to be primarily selling flat objects, such as comics or
baseball cards, then maybe what you need isn't a camera, but a scanner.
There are many inexpensive (under $100) flat-bed color scanners that
can capture an image in 600 or 1200 dpi (dots per inch) mode.
you're planning on selling antique furniture or computers or any three
dimensional item, then you'll need a digital camera. Check with your
local computer retailer, www.RitzCamera.com
www.Cnet.com for reviews and prices of the latest peripherals.
Assuming that you have a digital camera (or a camcorder hooked up to a
digitizing card), your first step is to arrange your item in a manner
that shows it off to it's best advantage. The pictures above were both
taken with the same camera. The picture on the left was taken with
available lighting, not clearly focused, with the basket taking up
about 10% of the frame. You'd be amazed at how many images like this
you can find on eBay. The picture on the right was taken of the same
basket, clearly focused (when you have a 3 dimensional object like this
one, you have to make up your mind which part you want to show in sharp
focus), has a much brighter light source, and a black background to
make the object stand out.
order for you to understand how to use light effectively, let me give
you a little background on how the "pros" do it. When professional
photographers shoot products, often they'll use a technique called
"3-Point Lighting". This involves a Key Light
, which is the main source of illumination; a Back Light, which helps emphasize the contour of the object, and also separates it from a dark background; and a Fill Light,
which helps to soften some of the shadows thrown by the key light and
back light. Click on the buttons to see how different combinations of
lights affect the object. You must have Internet Explorer 4.0 or higher to be able to use the demonstration
below. Netscape may not work with this demo.