The Complete eBay Marketing System
by Skip McGrath
you need to make money selling on eBay.
The Professional eBay business manual written by Skip McGrath, a power seller since 1999,
who still sells on eBay every day.
- Bonus Number 1 ($99 Value):
100% access to your Confidential Master File of Wholesale Suppliers INCLUDING actual
contacts, AND FOUR Wholesale-Only Search Engines for a Full Year
- Bonus Number 2 ($97 value)
Subscription to The eBay Seller's News
- Bonus Number 3 ($67 Value) 30
Niche Information Products with eBay sales copy complete and resale rights
- Bonus Number 4 ($29.95 Value) I get the best-selling book on
digital auction photography, Snappy Auction Photos, by David Steiner
- Bonus Number 5 ($67 value) eBay PowerSeller's Resource CD
- Bonus Number 6 Downloadable
Audio of Skip McGrath's eBay Marketing Seminar
The eBay Wholesale Buying System
by Skip McGrath
|How, what and where to buy goods to sell on eBay or your web site. Comprehensive
140-page printed training workbook containing all the information, strategies, techniques,
instruction, forms and correspondences for buying wholesale from U.S. and international
suppliers. 19 Chapters and Four Appendices of information and contacts.
Sells on eBay for What
by Julia Wilkinson
ebook in Adobe Acrobat format (also available in MS Word and html) packed with information
and tips about what you can find and sell on eBay and for how much.
How to Do Everything with Your eBay Business, Second Edition
by Greg Holden
432 pp / Price: $24.99 / ISBN: 0-07-226164-1
This user-friendly book shows its readers how to turn the satisfaction and excitement of
eBay sales into a lucrative small business--and possibly even a full-time job! The author
shows how to establish a seller's account, post attention-getting auction listings, and
build confidence among bidders. He explains how to apply the secrets of successful brick
and mortar businesses to the online world, and how to boost sales with techniques such as
no-reserve selling and "buy it now" pricing. Plus--tips for locating inventory,
implementing marketing plans, and getting free advertising are revealed.
The Complete Idiot's Guide to Growing Your Business with Google
by Dave Taylor
learn how to think like an online entrepreneur and assess the risks and rewards of online
advertising, search engine optimization, affiliate programs and much more. You'll find out
about choosing good domain names, what makes a good business Web site, how you can promote
yourself and become an online expert and how cutting-edge technologies like Weblogs can
dramatically improve your findability. You'll learn how you can use Google to identify
your competitors, and you'll also learn exactly why it's critical that you add content to
your site with great frequency, and how the real secret to findability is content.
The 7 Essential Steps to Successful eBay Marketing
by Janelle Elms, Phil Dunn & Amy Balsbaugh
240 pp / Price: $16.95 / ISBN: 0-07-226091-2
eBay experts reveal how to reach the more than 100 million registered users and catapult
sales. Readers will learn how to make listings stand out, inspire buyer confidence, close
a sale, and keep customers coming back. The authors, an eBay University instructor, a
Fortune 100 marketing specialist, and an eBay PowerSeller, offer valuable marketing
insights and tried-and-true techniques for propelling eBay sales to the next level.
eBay PowerSeller Secrets: Insider Tips from eBay's Most Successful Sellers
by Debra Schepp and Brad Schepp
400 pp / Price: $24.99 / ISBN: 0-07-2258691
To become a PowerSeller, users must maintain at least $1,000 per month in sales for a
period of three consecutive months. Many PowerSellers have consistently achieved far more
than that, and some maintain more than $150,000 in monthly sales. The question is how can
the average eBay user become one of them? The authors share insights and tips to help eBay
sellers reach the next - lucrative - level, and they have interviewed scores of current
eBay PowerSellers to get their advice and to learn their secrets about how they achieved
an eBay Business QuickSteps
by Carole Matthews, Henry Roth & John Cronan
240 pp / Price: $16.95 / ISBN: 0-07-226161-7
(This book will be published in late July)
This highly visual guide explains how to set up and operate a thriving eBay business.
Full-color, step-by-step instructions show how to develop a business plan, implement a
sales strategy, create great listings, run successful auctions, set up an eBay store, and
much more. Each chapter's "How to" list and color coded tabs make it easy to
flip straight to specific topics.
eBay Your Business: Maximize Profits and Get Results
by Janelle Elms, Michael Bellomo, and Joel Elad
384 pp / Price: $24.99 / ISBN: 0-07-2257113
Janelle Elms, one of eBay University's top instructors, whose specialty is teaching
businesses how to tap into eBay to save money and increase profits, is the lead author of
eBay Your Business: Maximize Profits and Get Results. Along with co-authors Michael
Bellomo and Joel Elad, she explains in easy-to-read language how to evaluate a company's
eBay business potential; add new products into the eBay marketplace; create compelling
product listings; develop test markets for new products; collaborate successfully with
Marketing, IT, and other teams; and harness the power of eBay to increase their profits
and get results.
The Collector's Guide to eBay
by Greg Holden
384 pp / Price: $24.99 / ISBN: 0-07-225766-0
Targeted toward individuals who buy and sell collectibles such as toys, antiques, and
limited editions, this book details how to get established on eBay as a prominent
collector in a specific field, easily assess the condition, authenticity, and value of a
collection, open an eBay store, and strategically bid on items to win auctions. Greg
Holden also details how to use eBay as an all-around collecting resource.
Unleashing the Power of eBay: New Ways to Use eBay to Take Your Business or Online Auction
to the Top
by Dennis Prince
288 pp / Price: $16.95 / ISBN: 0-07-1445188
For someone who already is in business but hasn't fully employed the potential eBay offers
in growing overall sales and profits, Unleashing the Power of eBay is a guide to
harnessing all the online market has to offer to grow an existing enterprise, no matter
how large or how small. Among explaining other strategies, author Dennis Prince provides
information on setting up an eBay business, creating a marketing plan, reaching customers
internationally, using eBay's feedback forum to build a solid reputation, and much more.
The Complete Idiot's Guide to Starting an eBay Business
by Barbara Weltman
tactics for setting up shop on the worlds's most popular auction website. Valuable tips on
pricing your products competitively. Expert advice on advertising and promotion your items
for fast and
Sell It on eBay: TechTv's Guide to Successful Online Auctions
by Jim Heid and Toby Malina
goods to sell? Then get this guide! Chances are, if something exists (and maybe even if it
doesn't), it's been sold on eBay! But making sure that your items not just sell, but sell
quickly, at your desired price, and without any snafus in shipping or payment takes some
doing in the world's largest bazaar. To ensure that kind of eBay success, you need this
no-nonsense guide. In these pages, eBay aficionados Jim Heid and Toby Malina have teamed
with the folks at TechTV to create the first and last word on selling at eBay. Through
easily digestible text and a visually approachable design that shows you how to take
flattering photos of your merchandise and design beautiful pages, this handy guide hones
in on precisely what you need to know to sell or even start your own business on eBay.
Filled with need-to-know information about everything from payment methods to shipping
considerations and establishing starting bid prices, this is where you'll want to go
before you go online!
Business Guide to Selling Through Internet Auctions:
How to Implement a Structured Marketing Plan for Selling to Consumers and Other
by Nancy Hix
Business Guide to Selling Through Internet Auctions is a comprehensive yet simple to
understand field guide to online auctions. The core of the book is a 7-step strategy for
online selling that ranges from selecting a product and choosing an appropriate auction
Site to successfully completing a transaction. Note that this book is geared to businesses
of any size, large or small, and is useful to individuals as well.
For the novice, there are explanations of how feedback works,
keeping image sizes manageable, and tips for a successful auction listing.
This is not a book that will collect dust as you become
more experienced, either. There are great tips that are generally touched upon only in
discussion forums, such as double-boxing fragile items for shipping, what happens if an
item youre selling is shut down by VeRO (eBays Verified Rights Owners), and a
quick and easy way to keep your images from being hijacked.
The appendices make a great reference tool if youre
looking for a specific type of auction Site (C2C, B2C, B2B), image uploaders and HTML
builders. There are also strategy worksheets that can be used to figure out who your
target market is and who your major online competitors are.
(AuctionBytes.com January 2002)
Maloney's Antiques &
Collectibles: Resource Directory (Maloney's Antiques and Collectibles Resource Directory)
by David J. Maloney, Jr.
is a massive compilation of over 20,000 resources to assist you in the location, study and
authentication, replacement, repair, valuation, or buying and selling of over 3,200
categories, antiques, collectibles and other types of personal property.
Auction-App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
by Leland Harden and Bob Heyman
much attention is being given to Adam Cohen's new book, The Perfect Store, for a
more practical book, consider Leland Harden & Bob Heyman's The Auction-App. If
you consider yourself a businessperson, or want to learn how companies may be looking to
online auctions to expand their business, this is the book for you.
This is not an easy book to read, however, and it sometimes feels
like you are doing homework. Harden and Heyman don't get into the personalities behind the
sites like Cohen, but they do give excellent background. For example, Chapter 4
("Software and Services for Creating an E-Commerce Auction Infrastructure")
reviews the types of tools available to sellers and explains the target markets. "A
Power Seller is usually a person or small business that is selling at least 2,000 items
per month on the service," the authors explain.
Chapter 4 also gives a fascinating glimpse into AMS
providers Andale, AuctionWatch, Auctionworks, ChannelAdvisor and Fairmarket. I read the
funding section with great interest. But again, the book's focus is on the larger seller.
The chapter goes on to describe other services appropriate to "B2C" (business to
consumer) enterprises, including Oracle, Ariba and CommerceOne.
The Case Studies are extremely interesting. Omaha Steaks
began selling excess inventory through Onsale.com, and in 2001, moved its auctions to eBay
using ChannelAdvisor. It's interesting to read that Omaha Steaks view auctions as just
another distribution channel.
For those interested in the business side of online auction
selling, The Auction-App is required reading. For casual auction users, it's extra
(AuctionBytes.com June 2002)
Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
by Ajit Kambil and Eric van Heck
Markets, published by Harvard Business School Press, is geared to executives
interested in using or creating electronic marketplaces. Focus is on Business-to-Business
auction marketplaces. Kambil is Associate Partner and Senior Research Fellow at
Accenture's Institute for Strategic Change. Van Heck is a Professor at Erasmus
University's Rotterdam School of Management, the Netherlands.
(AuctionBytes.com March 2003)
Snappy Auction Photos: The
Online Auction Seller's Guide to Digital Photography
by David Steiner
Auction Photos: The Online Auction Seller's Guide to Digital Photography is a guide to
digital photography for people and businesses that sell on eBay, Yahoo! Amazon, ePier,
Bidville and other online marketplaces. Readers of Snappy Auction Photos will learn
how to make their items look more appealing and obtain more bids and higher selling
prices. This eBook focuses strictly on the issues dealing with auction images, and guides
you through the complete process of adding images to your auctions.
From general principles to detailed how-to tips, the book will explain everything you need
to know about digital photography for online auction selling. You will learn:
- What to look for when purchasing a digital camera
- How to create an effective backdrop and how to frame a shot
- How to avoid problems like "hot spots" in your
- How to create composite images using image-editing software
- How to save money on image-hosting
The eBook also reviews alternatives to expensive
image-editing software and describes the essential elements in an online seller's camera
kit. As a special bonus, a free auction template is included.
2nd Edition is available soon on Amazon.com, Powells and other booksites. The 2nd edition
- More photos to demonstrate "Dos and Don'ts"
- New sections on:
- Backgrounds and props
- Taking photos of glass objects
- Image theft
- Recommendations of 3 digital cameras with reviews
Snappy Auction Photos is a great investment for beginning
sellers and those who want to learn more about making the most of photos in their online
NOTE: You must have Adobe Acrobat eBook Reader installed in order to read the e-book.
Install the software before purchasing the book to make sure you will be able to read it!
(Book sites generally don't allow refunds on eBooks.)
Bang for your Book
by Julia Wilkinson
a resource that helps you sell books in the real world, based on real results other
authors like you have gotten with their techniques! Best Bang features the
top methods authors have used to sell books, including real, concrete data such as number
of books sold and percentage jumps in sales.
It also features: authors' individual ranking of marketing methods; new, effective methods
you've never heard of; a top ranking of all methods overall; samples of author ads; free
advertising vs. paid (free can be almost as effective); where to definitely NOT spend your
money; where spending a little money is WELL worth it; what you can expect to pay with
various marketing methods, and an analysis of their effectiveness; and resources.
Best Bang will reveal ideas you hadn't considered, such as: a free, trendy
feature on the Internet that will get your books exposure; and which national magazine ad
increased an author's sales tenfold!
I've spent a year marketing my book, My Life at AOL, and want to share with
other authors what I learned about marketing. Here's what I wish I had done differently,
and first. Don't waste your precious time and money on methods that don't get results!
Perfect Store: Inside eBay
by Adam Cohen
want a fun and informative look at eBay, this is a great book. The Perfect Store
covers the history of eBay, from its inception and early days of its existence. It details
the frantic process of taking the company public, recent Site outages and the policy
changes that raised the hackles of eBay's loyal community. Incredibly, he had access to
eBay staff and had their full cooperation in writing the book
(AuctionBytes.com June 2002)
Your Collectible Treasures: Secrets of a Collecting Diva
by Judith Katz-Schwartz
Your Collectible Treasures sounds like a book you may want to buy and stick with your
other reference books, pulling it off the shelf when you come across a cleaning problem.
But I recommend you sit down and read this book from start to finish, and THEN use it as a
reference book. First, it's entertaining. But more importantly, Judith tells you how to
PREVENT possible problems with your collectibles and gives lots of other useful advice.
The range of items covered ensures there is something for everyone,
from porcelain, pottery and textiles to jewelry and paper. The last chapter is a potpourri
of miscellaneous tips and tricks that don't fit into other categories. (Did you know there
is an easy way to get the dents out of beer cans?!)
With her background as a chef - Judith earned a Graduate
Chef's Diploma from Le Cordon Bleu - Judith whips up some terrific "recipes" in
this book guaranteed to clean your precious treasures. And since most of us have the basic
"ingredients" on hand - ketchup, baking soda, salt, vinegar, lemon juice, and
cream of tartar - it won't cost a fortune.
Judith founded Twin Brooks Antiques and Collectibles in
1986, and in 1987 she opened an independent appraisal practice. She took her business
online (Twin Brooks) in 1993. The book is easily portable. It's a 9" x 6"
softcover of 128 pages, but has more useful advice - that can be put into action
immediately - than many books two or three times the size.
(AuctionBytes.com December 2001)
& Gems at Auction
by Antoinette Matlins
who enjoys jewelry would benefit from reading Antoinette Matlins' book, Jewelry &
Gems at Auction, but if you buy or sell jewelry online, this is a must-read.
Antoinette is an internationally respected gem and jewelry expert. She has written
numerous books on jewelry and gems, and she has provided counsel to clients buying and
selling jewelry for over twenty years. Now she turns her attention to auctions, both
"real life" and Internet auctions.
is very personal as Antoinette shares her love of jewelry and gems. Her personal stories
make the book highly entertaining, so you feel you are passing time with a friend, albeit
a knowledgeable one.
Jewelry is an area where knowledge is critical. She gives
numerous examples of how she has avoided bad purchases as well as gained some beautiful
pieces for bargain prices because of her expertise. But she warns that even experts can
This book will give you the confidence to walk into an
auction and enjoy yourself in the process, whether you bid or simply use the experience to
add to your knowledge. The book contains recent auction prices as well as charts,
facsimile certificates and lab reports, and many beautiful color photographs.
Recent stock market performance makes jewelry look like a
good diversification strategy, or so we can tell ourselves. This book is certainly a good
(AuctionBytes.com August 2002)
Old Book Value Guide
Edited by Lisa Stroup
edition of Huxford's Old Book Value Guide is a price guide listing 25,000 titles of
common - not rare - books. As in any printed price guide, the prices in this book should
be used ONLY as a guide. Prices vary depending on many factors, including geography,
condition and demand.
The prices in this book are
taken from dealers' selling lists issued within the past year. Each listing is coded and
refers back to a specific dealer. However, if you want to SELL books to a dealer, expect
to get no more than 50% of the retail values listed.
The book gives prices that book dealers are asking for
these books. Don't assume that you would pay (or achieve) the same prices on online
auction sites - you should still check each title on eBay and other book sites. The
majority of books in this guide are listed in the $10 to $50 range. I was surprised that
some of the books listed were from the 1980s and 1990s ("Jane Fonda's Workout
Book" 1981 1st Edition Signed was worth $30). Many are older ("Adventures of
Huckleberry Finn" by Samuel Clemens 1912 was worth $900).
If you care about current prices, make sure you purchase
the most current edition of Huxford's Old Book Value Guide. (Hardcover, 396 pages)
(AuctionBytes.com October 2001)
By Rudy Franchi
Franchi, author of Miller's Movie Collectibles, owns Boston's Nostalgia Factory http://www.nostalgia.com?ab with his wife Barbara.
The book is absolutely beautiful! It's hardcover and filled with color photographs of
movie posters. This is THE perfect book for movie aficionados as well as collectors. I
found this book very hard to put down.
examines the world of collectible movie posters, citing current values (in U.S. dollars
and British pounds), with history, terminology and trends. Rudy & Barbara have been
poster dealers for over 30 years. They are appraisers on the PBS Antique Roadshow and
operate the largest Web site dealing in original film posters. The Franchis have organized
film poster auctions for Skinner and Christie's auction houses.
"The book we wrote is a late in life attempt to
de-mystify this strange world and make it more accessible to the ordinary collector,"
Franchi told me. They succeeded wonderfully.
(AuctionBytes.com June 2002)
Life for Sale
by John Freyer
the guy who sold all his possessions on eBay? Surprise, now he's written a book. John
Freyer sold all of his possessions on eBay, then visited his onetime possessions in their
new homes. ""All My Life for Sale" is the extraordinary record of this
project: part autobiography, part travelogue, and part cultural commentary, it offers a
meditation on what the objects we surround ourselves with actually mean to us, and what
happens when we set them free."
Crimes & Misdemeanors
by J.A. Hitchcock
disputes can too easily turn into harassment and Cyberstalking. If you ever find yourself
being harassed online, get "Net Crimes & Misdemeanors," a book from
Information Today. Author J.A. (Jayne) Hitchcock reveals how she was a victim of
Cyberstalking that put her in serious danger and ultimately changed her life.
Jayne wrote this book to help others with similar problems and
recounts some stories of people victimized online. She covers Cyberstalking, hoaxes,
scams, online banking, adoption fraud, stolen identity and personal lives exposed.
Jayne has helped pass laws related to online harassment in
six states, and she is president of WHOA (Working to Halt Online Abuse). In "Net
Crimes & Misdemeanors," Jayne provides tips, strategies, and techniques that can
be put to immediate use. She also points to the laws, organizations and Web resources that
can aid victims and help them fight back. WHOA (http://haltabuse.org) is an excellent
starting place if you want to learn more about harassment.
(AuctionBytes.com September 2002)
Caring for Your Family Treasures: Heritage
by Richard W. Long, et al
|So you've had Great-Grandma's old oil painting appraised (you're a devotee of
Antiques Roadshow) and, to your amazement, it actually is worth a pretty
penny. Now that you know it's valuable, you want to store it properly. But how? According
to Caring for Your Family Treasures, paintings are best preserved by keeping them
out of direct light in a comfortably heated room (72 degrees with 50 percent humidity is
ideal) and by handling them very carefully. By following the preservation guidelines laid
out in Caring for Your Family Treasures, you can keep your precious heirlooms safe
for generations to come.
Searching for Masterpieces of American Furniture
by Leigh Keno & Leslie Keno with Joan Barzilay Freund
|Leigh and Leslie Keno are twins with a single passion--the pursuit of
American antiques. One (Leigh) is an antiques dealer in New York. The other (Leslie) is a
director at Sotheby's, New York. Together with Joan Barzilay Freund--a New York-based
freelance writer who specializes in American antiques--they tell tales of the hunt.
Price It Yourself!
by Joe L. Rosson and Helaine Fendelman
information once held by a select group of professional appraisers is available for all
levels of collectors. With great wit and wisdom, Joe L. Rosson and Helaine Fendelman --
hosts of the popular television show Treasures in Your AtticTM, seen on PBS stations
nationwide -- will help you identify, understand, and determine the potential value of any
type of antique or collectible. Price It Yourself! not only explores all the basic
concepts and skills that you must know in order to value an antique ACCURATELY, it is also
filled with practice appraisals to help you develop an "eye" for value.
The Official eBay Bible
by Jim Griffith
definitive resource, ultimate eBay insider Jim Griffith-also known as Griff-tells readers
everything they need to know to become successful online buyers and sellers. In this
indispensable manual-completely authorized by eBay and featuring the latest formats,
screens, protocols, and etiquette-the eBay Guru of online auctions provides a
comprehensive blueprint for:
o Navigating the Web site
o Placing a bid
o Putting items up for sale
o Setting up your own successful eBay business
o Tricks of the trade from successful eBay buyers and sellers
o Strategies for safe, secure, hassle-free eBay buying and selling
o Tips and shortcuts for even the most technologically challenged
o Case studies and success stories of people whose lives have been changed by eBay
Jim "Griff" Griffith became eBay's first customer support representative while
working out of his own studio in West Rutland, Vermont. Within two years, he helped build
a customer support team with over forty representatives across the U.S. In 1999 as manager
of eBay Customer Support Training, he helped train nearly all of the 500 employees who now
work at eBay's first official Customer Support Center in Utah. Today, he holds the unique
position of "eBay Ambassador," traveling across the country and teaching eBay
by David A. Karp
you're a newcomer or longtime user, eBay Hacks will teach you to become efficient
as both a buyer and seller. You'll find a wide range of topics, from monitoring the
bidding process, getting refunds, and fixing photos so that sale items look their best, to
in-depth tips for running a business on eBay and writing scripts that automate some of the
most tedious tasks. The book also gives you an inside look into the unique eBay community,
where millions of people gather online to buy and sell. Author David Karp--an eBay user
from the very beginning--teaches you how to work within this community to maximize your
Old Books, Rare Friends: Two Literary
Sleuths and Their Shared Passion
by Leona G. Rostenberg, Madeleine B. Stern
Rostenberg and Madeleine Stern began their friendship and business partnership in the
1940s. This book explores their bookselling adventures, including unearthing Louisa May
Alcott's pseudonymous blood-and-thunder stories. Now approaching their nineties, the duo
remain a vibrant institution in the rare book trade, even as the Internet changes their
field and their community forever.
Amazon Hacks: 100 Industrial-Strength
Tips & Tools
by Paul Bausch
Hacks is a collection of tips and tools for getting the most out of Amazon.com, whether
you're an avid Amazon shopper, Amazon Associate developing your online storefront and
honing your recommendations for better linking and more referral fees, seller listing your
own products for sale on Amazon.com, or a programmer building your own application on the
foundation provided by the rich Amazon Web Services API.
Shoppers will learn how to
make the most of Amazon.com's deep functionality and become part of the Amazon community,
maintain wishlists, tune recommendations, "share the love" with friends and
family, etc. Amazon Associates will find tips for how best to list their titles, how to
promote their offerings by fine tuning search criteria and related titles information, and
even how to make their store fronts more attractive. And the real power users will use the
Amazon API to build Amazon-enabled applications, create store fronts and populate them
with items to be picked, packed and shipped by Amazon. And just about anyone can become a
seller on Amazon.com, listing items, deciding on pricing, and fulfilling orders for
products new and used.
eBay Business the Smart Way: Maximize
Your Profits on the Web's #1 Auction Site
by Joseph T. Sinclair
auction sales have grown exponentially in each of the last several years, and the
undisputed industry champion is eBay, which commands nearly 90% of all online auction
business. Selling merchandise on eBay is so simple and profitable that the marketplace has
become as fiercely competitive as it is crowded. Whether just starting out or hoping to
achieve greater success, online sellers need a solid business strategy to outrun their
rivals. EBay Business the Smart Way is the answer, covering topics like:
Startup * licenses * building credibility * accounting * inventory management * shipping *
finding products to sell * creating a storefront website * Taxes * liability * saving
expenses by buying business supplies on eBay, and hundreds of other crucial issues, from
how to market your products and your business to hiring employees -- or getting assistance
|These books offered for sale on other websites. Steiner Associates, LLC and
EcommerceBytes receives a
percentage of the sales proceeds from any purchases readers make.