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EcommerceBytes-NewsFlash, Number 4086 - April 21, 2017 - ISSN 1539-5065    2 of 2

Shopify Launches Card Reader for In-Person Payment Processing

By Company-Issued Press Release
EcommerceBytes.com
April 21, 2017




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Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses, announced its new free Chip and Swipe card reader for in-person selling. With Europay, MasterCard and Visa (EMV) support, the new Chip and Swipe reader lets any Shopify merchant in the United States sell offline in a fast and secure way. The card reader was launched at Unite, Shopify's annual partner and developer conference.

Full Power of Shopify Ecosystem
Shopify makes every aspect of starting, running and growing a business easier. With the new Chip and Swipe reader, business owners can have the full power of Shopify behind them when selling in-person. The reader seamlessly connects with a seller's Shopify store, eliminating the need for multiple systems to run a single business. Merchants benefit from the ability to manage their entire business from just one place and do not need to spend hours updating in-person sales with those made on their online store.

"Shopify is already known as an industry leading ecommerce provider, and with our new Chip and Swipe hardware, we are demonstrating our deep investment in the retail world," said Craig Miller, Chief Product Officer at Shopify. "We're proud to launch a beautiful, entry-level product that lets anyone sell in-person. Now any of our merchants can use Shopify to power every aspect of their business, at every interaction."

Designed for the Entrepreneur
The first piece of hardware created in-house by Shopify, the new reader's design was directly informed by extensive research and user-experience feedback from our merchants.

The Chip and Swipe reader is made for selling at festivals, pop-ups and markets. Unlike other readers that must plug into a headphone jack, the Shopify Chip and Swipe reader features wireless functionality and an extra-long battery life. The card reader was also developed to grow with business owners as they move from casual selling to a permanent retail location, and includes a sturdy base that allows the reader to sit on a table or counter top.

An industry first, the Chip and Swipe reader will be offered at no charge for both new merchants and existing Shopify merchants without a Shopify point-of-sale (POS) solution, enabling anyone to start selling in person.

EMV Compliant
The new reader makes it easy for all Shopify merchants to be EMV compliant and reduce their vulnerability to fraud. EMV chip acceptance decreases the risk of financial losses for business owners, while protecting customers' data. For businesses with more established retail spaces, Shopify also offers a Tap, Chip and Swipe card reader that supports EMV and contactless payments, including Android Pay and Apple Pay.

Features

  • Completely wireless, no headphone jack needed
  • One-week battery life on a single charge
  • Supports Visa, MasterCard, American Express and Discover
  • Rates as low as 2.4% per swipe
  • Supported on iOS & Android
  • Pairs easily using Bluetooth Low Energy connection
  • Sleek, elegant design with base to power and support the card reader in a retail space
  • Integrated with the Shopify ecosystem

No charge for new and existing Shopify merchants without a Shopify POS solution; retails for only $29 USD in the Shopify Hardware Store

Shopify's new Chip and Swipe reader is now available for pre-order by merchants in the United States and shipping starts June 2017.

Visit the Partner blog to see what else Shopify launched at Unite.

Source: Shopify Press Release


Related Stories
Shopify Launches Card Reader for In-Person Payment Processing - April 21, 2017

Mastercard Buys into Facebook Messenger - April 19, 2017

Visa Adoption Growing among Buyers and Merchants - April 10, 2017

Services for Small Businesses Get Global-Payments Tool - February 17, 2017

China's Alipay Parent to Merge with MoneyGram - January 27, 2017

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