|EcommerceBytes-NewsFlash, Number 4086 - April 21, 2017 - ISSN 1539-5065 2 of 2|
Shopify Inc., the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses, announced its new free Chip and Swipe card reader for in-person selling. With Europay, MasterCard and Visa (EMV) support, the new Chip and Swipe reader lets any Shopify merchant in the United States sell offline in a fast and secure way. The card reader was launched at Unite, Shopify's annual partner and developer conference.
Full Power of Shopify Ecosystem
"Shopify is already known as an industry leading ecommerce provider, and with our new Chip and Swipe hardware, we are demonstrating our deep investment in the retail world," said Craig Miller, Chief Product Officer at Shopify. "We're proud to launch a beautiful, entry-level product that lets anyone sell in-person. Now any of our merchants can use Shopify to power every aspect of their business, at every interaction."
Designed for the Entrepreneur
The Chip and Swipe reader is made for selling at festivals, pop-ups and markets. Unlike other readers that must plug into a headphone jack, the Shopify Chip and Swipe reader features wireless functionality and an extra-long battery life. The card reader was also developed to grow with business owners as they move from casual selling to a permanent retail location, and includes a sturdy base that allows the reader to sit on a table or counter top.
An industry first, the Chip and Swipe reader will be offered at no charge for both new merchants and existing Shopify merchants without a Shopify point-of-sale (POS) solution, enabling anyone to start selling in person.
No charge for new and existing Shopify merchants without a Shopify POS solution; retails for only $29 USD in the Shopify Hardware Store
Shopify's new Chip and Swipe reader is now available for pre-order by merchants in the United States and shipping starts June 2017.
Visit the Partner blog to see what else Shopify launched at Unite.
Source: Shopify Press Release
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