EcommerceBytes-NewsFlash, Number 2993 - February 04, 2013     1 of 5

Etsy, Ruby Lane, Amazon Top This Year's Sellers Choice Awards

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Etsy ranked highest overall in this year's annual Sellers Choice Awards, followed by Ruby Lane and Amazon. Etsy also ranked first in profitability, and when asked, "How likely are you to recommend Etsy as a selling venue to a friend or colleague," respondents rated Etsy highest of all the top venues.

Unlike, the top two winners are niche sites: Etsy is a marketplace for handmade and vintage goods, while Ruby Lane is a marketplace for antiques.

Each year, online sellers nominate their favorite online marketplaces and then rank the top 16 marketplaces on profitability, customer service, communication and ease of use. What's most unique about EcommerceBytes' annual Sellers Choice survey is the comments section, where sellers provide detailed candid feedback about their experiences selling online. In the case of Etsy, sellers provided details, such as "The addition of direct checkout was a huge improvement this year. Sales in both my shops are very good," and, "Has done very well for me, I am quite happy with the venue. BUT...they need an automatic shipping calculator."

Ruby Lane, which was rated second-highest by online sellers, has been a consistent performer. Amazon, which placed first in last year's Sellers Choice Awards, came in third this year. Bonanza came in 4th for three consecutive years, while eBay came in 5th place for two consecutive years.

Fees and traffic were of concern to sellers this year as indicated by online sellers in their comments. A number of sellers commented on the negative effect Google Shopping changes had on traffic to the marketplaces on which they sell. Sellers Choice did not survey sellers directly on this issue, but it's clear from anecdotal evidence that some marketplace sellers saw a drop in traffic to their listings.

Over 11,500 online sellers participated in the 2013 Sellers Choice survey - eclipsing last year's total by over 4,000 respondents. EcommerceBytes readers first chose the final 16 marketplaces in a nomination process and then rated the marketplaces to show where each one excelled - and where each one needed improvement.

The 2013 Sellers Choice overview provides charts and details and includes links to the results of each individual marketplace.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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