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EcommerceBytes-NewsFlash, Number 2979 - January 15, 2013 - ISSN 1539-5065    4 of 4

PayPal Continues to Target Brick and Mortar Retailers

By Ina Steiner
EcommerceBytes.com
January 15, 2013




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PayPal is testing a new service for smartphone users and is expanding its point-of-sale service for brick-and-mortar retailers. PayPal announced Monday it is testing an "order-ahead feature" for users at the Jamba Juice in Emeryville, CA. Customers use the PayPal app on their iPhones to locate the Emeryville store, click on the order-ahead button, and place an order.

They then choose a pick-up-time in store and pay with PayPal on their mobile device. As eBay's payment service explains, "When picking-up your beverage, you can bypass the line and cashier and get your smoothie right away." Emeryville is the first Jamba Juice location, with others to follow in 2013.

PayPal also announced that it exceeded its goal of signing up 20 large national retailers to its Point of Sale service by the end of 2012. PayPal VP of Retail Services Don Kingsborough said that at the close of 2012, it had agreements with 23 retail chains.

"The vision we started to lay out in 2012 is quickly becoming a reality, and when you now walk into 18,000 physical stores around the U.S., you see the PayPal name when checking out, making the reality of any time, anywhere payments come alive."

Twenty-one of the 23 national brand name retailers are Famous Footwear, Dollar General, Mapco Express, RadioShack, Spartan Stores, Abercrombie & Fitch, Advance Auto Parts, Aeropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, the Home Depot, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct, ToysRUs.

Kingsborough said PayPal would share the names of the two additional partners "soon."

PayPal announced the Jamba Juice trial at the National Retail Federation Big Show in New York this week - see the PayPal Blog for more information.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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