eBay UK Traffic up 18 Percent on Super Sunday, Busiest Days Ahead
By Ina Steiner
While online retailers in the U.S. have Black Friday, Cyber Monday and Green Monday, the UK has Super Sunday (December 2nd this year), dubbed by eBay UK, and Mega Monday (December 10th), dubbed by Visa. The companies shared performance data and predictions about this year's holiday shopping season.
eBay UK's Super Sunday
eBay UK said it received 9 million unique visitors on December 2nd, 18% more than the same day in 2011, accounting for a 15% increase in sales. About 3 million of those visits came from mobile devices, including tablets, up 96% from 2011.
Visa's Mega Monday
Visa Europe predicts that 565 million euros will be spent online with their Visa cards on Mega Monday as transactions top 10 million, making it the busiest online shopping day ever across Europe. Over 1 euro in every 7 euros spent in Europe is on a Visa card, making it reliable indicator of consumer spending. Visa Europe expects transaction volumes to rise 20% year-over-year on Mega Monday.
Biggest Main Street Shopping Day Lies ahead
Visa said the busiest high-street shopping day (UK's equivalent of "Main Street") often falls two days before Christmas Day, and expects the weekend of December 22 -23 to be a key time for many consumers to make last minute purchases. Visa Europe predicts Saturday December 22 to be the busiest day for shopping on the high-street across Europe.
Dr. Steve Perry, Commercial Director at Visa Europe, said, "On Mega Monday this year we are predicting a 20% rise on 2011 and for the first time we expect to process 10 million online transactions across Europe in a single day. We are seeing consumers increasingly turn to the internet to make purchases and this reflects the confidence that shoppers feel about the security of using their Visa cards for online transactions, particularly where they've been Verified by Visa. The volume of transactions we process on a daily basis, as well as our historical trend data, provide us with an incredible insight into consumer spending patterns."
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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