Amazon Webstore Launches in Germany
By Ina Steiner
Amazon.com has launched its ecommerce-hosting solution in Germany. Amazon Services Europe is now offering Amazon Webstore on www.amazon.de.
Amazon Webstore allows online merchants to set up their own stores using Amazon technology. Amazon Germany said many international companies such as Marks and Spencer, Samsonite, Karen Millen and MTV use Amazon Webstore.
A translation of the German announcement explains, "Amazon Webstore also allows for seamless integration of other Amazon services such as "Selling on Amazon" on all five European marketplaces Amazon - www.amazon.de , www.amazon.co.uk , www.amazon.fr , www.amazon.it and www.amazon.es - and "shipping from Amazon" in 26 countries. This allows sellers to present their products to millions of Amazon customers and also the full range of logistics services to use in the Amazon picked the goods for sellers, packaged and shipped, and the customer service in the local language provides. The approved payment method "pay via Amazon" is already integrated on Webstore."
Charges start at 24.99 euros/month plus transaction fees, and Amazon Germany is offering a free trial - complete pricing is located on this page. (Pricing for Amazon Webstore in the U.S. is available on this Amazon.com page.)
EcommerceBytes profiled Joshua Kluger in July about his use of Amazon Webstore to host his Past Generation Toys website. Some of the reasons he cited for using the service were the ability to offer Amazon Prime free two-day shipping for items fulfilled by Amazon, and the integration of Payments by Amazon.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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