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EcommerceBytes-NewsFlash, Number 2940 - November 21, 2012 - ISSN 1539-5065    1 of 6

PayPal Pops Up at the Mall

By Ina Steiner
November 21, 2012

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It's not unusual for online companies to run "real life" promotions such as "pop up stores" this time of year to generate publicity in major cities. This week, PayPal announced it is hosting "PayPal Holiday Hubs" in San Francisco and Northern New Jersey through the end of the year.

"The PayPal Holiday Hub is your one-stop shop to learn about the availability and benefits of using PayPal in stores," it explained. "We'll help you update your PayPal account so you can use it in stores, as well as provide tips and discounts to help ease the stress of holiday shopping."

PayPal will set up shop at the Westfield San Francisco Centre and the Westfield Garden State Plaza Mall to encourage shoppers to open a PayPal account for a chance to win a weekly $500 shopping spree with retailers accepting PayPal. Visitors to the holiday hub will also receive a copy of Paypal's holiday helper handbook, which includes discounts, offers and gift ideas.

PayPal is also offering complimentary gift wrapping. While shoppers wait, PayPal will show them how to use its service during checkout at various stores within the mall.

"What's more," it explained, "if you shop with PayPal in one of the mall stores and show proof of purchase at the PayPal Holiday Hub, you will receive $10 directly into your PayPal account."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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