|EcommerceBytes-NewsFlash, Number 2927 - November 02, 2012 - ISSN 1539-5065 1 of 5|
PayPal is making an offer that seems too good to be true. Through the end of 2012, it will offer price matching to make sure shoppers get the lowest prices on items when purchased using PayPal. The eBay payments unit is also offering to pay for return shipping for shoppers who change their minds about a purchase, and is promoting its Bill Me Later service as well.
The promotions could be costly and is somewhat surprising given PayPal just laid off 325 full-time employees and 120 contractors.
The company said through December 31, 2012, for the first time, it will offer price matching. If a buyer sees the same item advertised for a lower price from any merchant within 30 days of purchase, they can receive a reimbursement for the difference.
eBay purchases are included in the promotion, but with some extensive restrictions. According to the terms, "eBay transactions eligible for price matching are limited to purchases of new product from eBay's Top-rated sellers using the Buy It Now feature" - in other words, the promotion will favor big-box retailers and brands more than traditional mom and pop eBay sellers.
Also included in the price-matching promotion are items purchased online or in a store - and even airline tickets from the same carrier that drop in price within seven days of purchase are eligible for price match.
The promotion is limited to up to a $1,000 maximum throughout the promotional period and $250 per eligible item, and other restrictions apply.
The "Return Shipping On Us" promotion states, "If you change your mind about a gift you purchased within 30 days and the merchant accepts returns but doesn't cover return shipping, feel free to return it with our complimentary return shipping. We’ll send you a pre-paid shipping label within five days after you file your claim or we'll refund the return shipping cost you already paid directly to your PayPal account."
The return-shipping promotion is limited to up to $100 maximum throughout the promotional period and $25 per eligible item, and other restrictions apply.
PayPal encouraged shoppers to use its Bill Me Later financing option, giving them more time to pay, subject to credit approval, and to use PayPal in brick-and-mortar retail stores: "If you're shopping at PayPal's large retail partners, including: The Home Depot, Abercrombie & Fitch and Jos. A Bank this year, try paying with your PayPal account. It's as easy as typing in your mobile phone number and PIN at the register. Enable your account for in-store purchases today!"
See website for more details and restrictions on PayPal.com/holiday.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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