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EcommerceBytes-NewsFlash, Number 2910 - October 10, 2012 - ISSN 1539-5065    0 of 5

eBay Launches Redesign and Two-click Checkout

By Ina Steiner
October 10, 2012

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eBay has been testing new designs for its homepage and View Item pages, and last month announced it would rollout a new logo. But the most noticeable change launched to the site today was a surprise to most users - a Pinterest-style feed on the homepage that can be customized to reflect the tastes of each user.

eBay explained its personalized homepage allows users to set up a feed, "offering a collection of items selected for you, based on your shopping history or your own personal interests." eBay is soliciting feedback through a survey on its website.

Getting less attention is news that eBay will begin offering two-click checkout: "You'll soon have the option to link your eBay and PayPal accounts and complete most purchases in as few as two quick clicks. The streamlined checkout option is available to many buyers now and will be offered during checkout to most buyers by the end of this month."

eBay is also allowing sellers to link to their Facebook pages and embed YouTube videos in their eBay profile pages, "plus, buyers see a larger profile image and larger images of items you're selling."

Other features announced today include:

  • "Easy-to-scan search results: Youíll also notice a change when you run a search - including more inviting pictures that make it fun and easy to spot just what you want.

  • At-a-glance item page: When you click on an item, you'íll see a stand-out picture right up front, plus all the important details you need to make a purchase."

In announcing today's news, eBay said, "The future of commerce is personal, driven by data. Search results and recommendations are no longer enough. Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them. Consumers want experiences that are not intrusive but inspiring, experiences that don't dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable. This is what eBay is poised to deliver."

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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