|EcommerceBytes-NewsFlash, Number 2903 - October 01, 2012 - ISSN 1539-5065 2 of 5|
Tis the season for mobile-shopping conferences, and eBay executives will be sharing their experiences with mobile payments and shopping with attendees.
PayPal President David Marcus will be keynoting the Open Mobile Summit (November 7-9, 2012), and eBay Vice President Steve Yankovich will be speaking at both the Open Mobile Summit and Internet Retailer's MMCF - "Mobile Marketing and Commerce Forum" (October 8-10, 2012).
In his keynote at the Open Mobile Summit, PayPal's David Marcus will speak on future of mobile payments and mobile wallet in an address entitled, "The future of transactions, everywhere." He will also be on a keynote panel called, "The Age of mCommerce" with Michael Collins, CEO of Joule, and Gibu Thomas, SVP of Mobile & Digital at Walmart. The panel will discuss how the mobile revolution is impacting retail, the evolution of the mobile wallet and contactless payments, and whether the social graph informs the commerce purchase, or whether commerce activities will take place within the social networks.
eBay's Steve Yankovich will be on a panel at the Open Mobile Summit entitled, "The future of shopping: Mobile comes to centre stage" along with Bridget Dolan, VP Interactive at Sephora; Brandon McGee, Director Global Mobile at Dell; Nick Sheth, Sr. Director of Marketing at The Gap; and Mir Aamir, President of Customer Loyalty at Safeway.
The panel will discuss the future of shopping including how to leverage social, location and commerce for a personalized experience; "Tablet commerce"; and integrated experiences - How leading retailers are bridging the online and in-store experience across multiple devices. Julie Ask, Principal Analyst at Forrester Research, will moderate the panel.
Also speaking at the Open Mobile Summit are executives from Walmart, Facebook, Google, LinkedIn, Dell, Gap and Sephora. The Open Mobile Summit, produced by Open Mobile Media Ltd. and in its 5th year, takes place in San Francisco, November 7-9.
Yankovich will also be giving a keynote address at MMCF called, "Mobilizing for the future: How eBay Inc. and mobile are transforming the way the world shops."
"EBay Inc's leading mobile initiative is showing merchants not only how mobile connects them with the anytime, anywhere shopper, but also the tremendous value this connection delivers. The dazzling lineup of mobile- and tablet-optimized sites and a dozen-plus apps put new convenience, functionality and shopping fun at consumers' fingertips. And they deepen the bond with customers by offering multiple ways to experience eBay via mobile. Ebay Inc.'s mobile chief shares the strategic thinking that guides the program - and key learnings to apply across m-commerce."
Mobile Product Lead for PayPal Kent Griffin will also be speaking on a panel with Roger Andelin, President & Chief Technology Officer of Buy.com, on mobile payments - "The fuel that powers m-commerce." The Mobile Marketing and Commerce Forum takes place in San Diego next week.
eBay is predicting that shoppers will purchase $10 billion in goods from its site via mobile devices this year, and it recently reached a milestone 100 million downloads of its mobile apps.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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