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EcommerceBytes-NewsFlash, Number 2897 - September 21, 2012 - ISSN 1539-5065    3 of 3

Amazon and eBay Lead the Pack in Attracting Mobile Shoppers

By David A. Utter
EcommerceBytes.com
September 21, 2012




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There's more to smartphones than the challenges of Angry Birds or the latest round of Facebook updates from friends. Smartphone users on the iOS, Android, and RIM platforms make retailers part of their usage, as nearly 86 million people took to the virtual shopping aisles in July 2012.

That figure comes from measurements by online analytics firm comScore and its Mobile Metrix 2.0 service. Their study found 4 out of 5 smartphone users, some 85.9 million people age 18+, let their fingers do the walking through the digital shelf spaces of online retailers.

Ecommerce giant Amazon drew substantial traffic in July, with 49.6 million visitors stopping by during this prime vacation month. eBay followed in drawing 32.5 million visitors, while iconic gadgeteer Apple brought in 17.6 million visitors for July.

Between the two big smartphone platforms, visitation seems to conform to the availability of apps for each device. Both Apple and Amazon offer robust app markets to iOS and Android platform users. Unsurprisingly, Apple saw 12.8 million of its July visitors arrive via its iOS devices, while 32 million of Amazon's visitors dropped in from Android machines.

Wal-Mart, Target, and Best Buy followed Apple in comScore's rankings by visitors. Ticketmaster also brought in plenty of entertainment seekers during the height of summer concert season as well.

According to comScore, that virtual visitor arriving via smartphone was likely age 18-44, as that group made up 70.7% of those unique visitors. As for gender, it was a veritable coin flip, with comScore finding male visitors comprised 51% of unique retail visitors via smartphone.

Even more promising for ecommerce sites drawing these visitors, comScore found that 1 in 3 had a household income of $100k or greater. Such youthful, affluent demographics likely mean existing and new players in mobile ecommerce will do what they can to target that niche.

About the Author
David A. Utter is a freelance writer based in Lexington, KY. Find him on LinkedIn.

About the author:

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. Send your tips to media@davidautter.com and find him on Twitter @davidautter and on LinkedIn.

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