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EcommerceBytes-NewsFlash, Number 2896 - September 20, 2012 - ISSN 1539-5065    0 of 5

eBay Clarifies Border-Template Ban, Picky-Buyer Protection

By Ina Steiner
EcommerceBytes.com
September 20, 2012




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eBay spokesperson Ryan Moore clarified a report that the company planned to ban border templates after confusion arose last week. eBay executives had told attendees of its "eBay On Location" event in Philadelphia that it would be banning border templates next year. When sellers read a tweet about the ban, they expressed concern, thinking it referred to templates that many sellers rely on to format the product description area of their listings.

Moore said border templates was actually in reference to borders around pictures, which eBay had already announced would be prohibited in the future.

"eBay announced in the first seller release of this year that borders around pictures will not be allowed in the future," Moor said. " We reiterated this in our second seller release announcement of 2012. Enforcement of this particular policy has not yet taken effect."

(Also see this February blog post after much reaction to the initial announcement that eBay was requiring sellers to update their photos.)

Moore said, "Whether using an HTML template or software that adds fading, circles and bubbles, having a border on an image can detract from the buyer experience, making it difficult to get a clear, accurate view of items."

What about reports that eBay would protect sellers from less-than-stellar feedback from "picky buyers"?

Moore said that protection is already in place. He said eBay "monitors inappropriate use of the feedback system, which includes instances in which buyers who consistently leave much lower than average scores will have their feedback scores hidden and not counted toward a seller's record."

eBay executives at the On Location event also referred to "new toy experience coming in holiday season," but Moore had nothing to report on that. "We are dedicated to enhancing the buying and selling experience across all of our categories on eBay," he said. "Toys are obviously a top category during the holiday timeframe, and although we don't have details to announce at this time, we look forward to sharing any developments and enhancements in this category as they are rolled out."

As for reports that "eBay Local will change the way traffic is driven to brick and mortar stores who are eBay sellers," Moor said he was unaware of the context of that statement and said, "eBay is enabling customers to shop where they want, how they want, and when they want, and giving them choice across online, mobile and local channels. "

Comment on the AuctionBytes Blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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