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EcommerceBytes-NewsFlash, Number 2880 - August 29, 2012 - ISSN 1539-5065    2 of 3

Etsy CEO Chad Dickerson Shares Good News in Blog Post

By Ina Steiner
August 29, 2012

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Etsy's Chad Dickerson now has evidence that the site is doing better than it was a year ago when he took over as CEO after the surprise ouster of Etsy founder Rob Kalin. In a blog post on Tuesday, Dickerson reported that, with the exception of December 2011 (a holiday bump), more sellers made a sale in July 2012 than any other month in Etsy's history. (See Etsy's July sales data in this August 23rd EcommerceBytes article.)

The "new" CEO writes regular posts on Etsy's blog called Notes from Chad, where he wrote on Tuesday, "The overall growth rate in sales for the marketplace was higher in July this year than it was last year."

While not everyone is happy with the changes Etsy is introducing, they generally center around nuts and bolts features such as search and browse. By the time Kalin left last year, he had stirred up much controversy around changes having to do with social features and policies.

Dickerson has brought some stability to the site, though the site has not been without problems - in his Notes post this week, Dickerson freely talked about the recent series of site outages at Etsy and about criticism he receives from users.

And Etsy had to reassure vintage sellers recently that it had no plans to remove vintage items from the marketplace after the company began testing major changes to search and to its home page.

In other Etsy news,...last week, Etsy announced that sellers listing items in clothing categories would be able to add size and color variations to their listings, and on Tuesday, Etsy announced it was opening up variations to all categories.

Dickerson will be visiting the Etsy forums to answer questions on Wednesday (August 29), part of a recommitment to improving communications.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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