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EcommerceBytes-NewsFlash, Number 2874 - August 21, 2012 - ISSN 1539-5065    2 of 4

eBay UK Advises Sellers on Getting Exposure in Google

By Ina Steiner
August 21, 2012

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eBay reminded British merchants how to comply with Google Product Search, which is still a free program in the UK. Google has only said its move to a pay-for-performance model for Google Shopping would affect sellers in the U.S., and has not commented on whether or when it would roll out the change to other countries.

Even if eBay believes Google will drop free listings in the UK, it may be counting on it happening after the 2012 holiday shopping season in that country.

eBay explained in its Seller Sphere newsletter that in order for merchants to ensure their listings appear in Google Product Search (UK) results, they must include unique product identifiers in their listings in retail categories. eBay UK offered advice for online sellers on how to include unique product identifiers in all new and existing listings.

"As Google is a key source of traffic to your listings, you can easily increase your visibility on Google Product Search if you now include unique product identifiers in all new and existing listings."

eBay sellers in the U.S. may be longing for the days they had to jump through Google's hoops to get exposure in Google Product Search, when at least it was free.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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