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EcommerceBytes-NewsFlash, Number 2850 - July 18, 2012 - ISSN 1539-5065    1 of 4

eBay Replaces Facebook Like with Its Own Buttons

By Julia Wilkinson
EcommerceBytes.com
July 18, 2012




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eBay is in the process of changing its integration with Facebook by replacing the "Like" button with three of its own buttons - "Like," Want" and "Own." "eBay has integrated new ways to integrate eBay activity with Facebook by replacing the current Facebook "like" button with new buttons - "like," "want" and "own,"" said eBay spokesperson Johnna Hoff.

Currently, the new buttons can be viewed in eBay's Fashion categories as well as in Collectibles, though it is not clear in exactly which subcategories or listings they can be found. "We are updating the buttons on select portions of eBay to start - you'll find the highest proportion currently in Fashion and Collectibles," said Hoff.

"These new buttons - or "Timeline apps" - integrate customers' unique activities with their Facebook friends, and tailor what they're doing beyond the standard "like,"" added Hoff. "We know shopping in an inherently social activity, and the new Timeline apps give customers new ways to let people know what they like, what they want, and what they already have."

The buttons link to both a "Your Favorites" area on eBay, and, with a drop-down menu option, allow you to "Share with friends" on Facebook. Clicking on the "Share with friends" link leads to a "login with Facebook" via eBay link, and then shows up on your Facebook Activity and in an eBay box in your Timeline.

eBay had first added Facebook and Twitter share buttons to listing pages in October 2009, but as we reported, they were practically hidden behind a pull-down menu labeled "Share" located right next to the "Print" and "Report item" links. It added Pinterest buttons to the Share section in April 2012.

In spring of 2011, eBay added Facebook Like buttons to the top of listings so users could share specific eBay items on the social networking site.

Reaction to the new buttons has been mixed, with some sellers seeing it as a way to potentially gain more sales, and others worrying the three new buttons are cluttering up the screen.

"This might be good advertising for eBay," said one seller on a discussion board. "People have like-minded friends on their Facebook who presumably have some of the same interests, and I would guess a lot of clicks might ensue as a result."

"I wish they'd quit adding things and keep things simple," complained another seller on one of eBay's boards. "Too many buyers don't even read titles and descriptions so they don't need to put more clutter on listings."

But one seller thought the buttons are good thing despite that concern: "I agree it's more clutter but I like the idea," said the seller on a discussion board. "So what if people share your item with their friends. That's great advertising and if someone gets excited about your listing... is that such a bad thing?" But the seller said their problem with it was they couldn't figure out why or how the buttons got there.

Post your thoughts about the new eBay buttons on the AuctionBytes Blog.

About the Author
Julia Wilkinson is the author of "The eBay Price Guide" (No Starch Press, 2006) and "eBay Top 100 Simplified Tips & Tricks" (Wiley, 2004-6). Her free "Yard Salers" newsletter is at available at YardSalers.net where you will also find her latest ebook, Flip It Again.

About the author:

Julia Wilkinson is the author of "The eBay Price Guide" (No Starch Press, 2006) and "eBay Top 100 Simplified Tips & Tricks" (Wiley, 2004-6). Her free "Yard Salers" newsletter is at available at YardSalers.net where you will also find her latest ebook, Flip It Again.

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