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EcommerceBytes-NewsFlash, Number 2848 - July 16, 2012 - ISSN 1539-5065    4 of 5

PayPal Gains Traction with Third-Party Mobile Retail Apps

By Ina Steiner
July 16, 2012

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PayPal continues to gain traction in the mobile payments space as it successfully convinces third-party developers to add PayPal as a payment option on their mobile apps, from Starbucks to GE.

PayPal recently announced that consumers with Android devices can pay at Starbucks using its payment service and just announced it a deal with GE Energy to become the exclusive payment provider for the GE WattStation Connect mobile app.

Electric Vehicle (EV) drivers can now pay to charge their cars using the GE WattStation Connect mobile app and PayPal. With the app, you can find the nearest GE WattStation EV station available for charging, get pricing details and then pay with PayPal.

Owners of electric cars can also use the app to scan a QR code on the WattStation to get pricing and pay with PayPal. Michael Mahan, product general manager, EV infrastructure for GE Energy's Industrial Solutions business, said, "This collaborative agreement with PayPal enables us to offer EV drivers a convenient way to charge their vehicles, which is essential to nurturing the mass adoption of EVs in the future."

The app is available to use at any of GE's WattStations EV chargers around the country - consumers sign up at GE WattStation Connect and download the app, which is currently available for iPhone.

PayPal recently signaled the importance of mobile with a new web design and corporate reorganization and said it expects to process $7 billion in mobile Total Payment Volume in 2012. It cited a recent survey conducted by IDC that showed mobile payments had more than doubled in popularity this year, reaching over 33% of survey respondents. Of those that had made a mobile payment, more than half used PayPal Mobile (56%), with Amazon Payments and Apple's iTunes service statistically tied at about 40%.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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