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EcommerceBytes-NewsFlash, Number 2839 - July 03, 2012 - ISSN 1539-5065    3 of 3

MasterCard and Deutsche Telekom Partner on Mobile Payments

By Ina Steiner
EcommerceBytes.com
July 03, 2012




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MasterCard and Germany's Deutsche Telekom announced a European partnership to enable consumers to use their mobile phones as a convenient and secure way to pay. The partnership aims to make mobile payments a reality for Deutsche Telekom's 93 million mobile customers across Europe.

Thomas Kiessling, Chief Product and Innovation Officer for Deutsche Telekom said in a statement, "This is a huge step on our way to increase mobile payments. With MasterCard we have a well-known and experienced partner generating growth in this important market segment. We want to build a comprehensive ecosystem around mobile payment, helping Telekom to realize its strategy of being the first choice for customers regarding connected life and work."

The first consumer roll-out will take place in Poland later this year. Also this year German consumers will be introduced to mobile payments, initially in a trial with mobile phone tags and cards, continuing into the first half of next year with a mobile wallet service which will also be open to other issuing banks and partners. Deutsche Telekom will issue the MasterCard products via its subsidiary company ClickandBuy, the owner of an e-money license. Products will also be launched in other European markets.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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