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EcommerceBytes-NewsFlash, Number 2831 - June 21, 2012 - ISSN 1539-5065    1 of 3

PayPal Redesigns Website for Easier Login and Navigation

By Ina Steiner
June 21, 2012

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PayPal announced it has completely redesigned the PayPal.com website in an effort to focus on the customer rather than the products. Customers in the U.S. should see the new design as it rolls out over the course of a couple of weeks, and the new design will be released internationally at a later time.

According to Vikas Bhatia, Senior Director of Online Marketing, PayPal used the "utmost care and critical evaluation" when approaching the new design and kept the customer in mind, spending "countless hours" talking to customers.

PayPal dramatically reduced the number of pages on its website, he said, and focused on those pages that provided the solutions that the majority of customers use. "It turns out that the vast majority really had just a handful of simple needs, such as checking their account balance or sending money," Bhatia said.

As a result, PayPal is making the login process easier and reworked the overall navigation of the site to help users get to what they want quickly. "We're also dramatically simplifying our menus and label solutions to showcase our most popular offerings, and now have an "explore" link that will highlight the newest and most exciting innovations we're working on," Bhatia said.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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