|EcommerceBytes-NewsFlash, Number 2818 - June 04, 2012 - ISSN 1539-5065 3 of 5|
eBay conducted a survey of sellers last week and asked them to indicate where they would likely sell based on various scenarios involving fee structures, pitting different combinations of insertion and commission fees against each other and against competing selling venues. (See Monday's EcommerceBytes Newsflash.)
eBay specifically mentioned such venues as Amazon.com, BidStart, Craisglist, Etsy, the seller's own website and brick-and-mortar stores.
eBay asked sellers on which marketplaces they sold, and then asked them how likely they would be to consider using the channels they had not used in the past 12 months.
eBay asked sellers to indicate their level of agreement with certain statements, such as:
eBay then asked sellers to indicate their level of agreement with another set of statements:
Another question asked sellers to rate each channel on certain attributes on an 11 point score with 0 being poor and 10 being excellent, including:
Quantity of traffic;
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About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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