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EcommerceBytes-NewsFlash, Number 2816 - May 31, 2012 - ISSN 1539-5065    4 of 5

PayPal Launches In-Store Mobile App for UK Retail Chains

By Ina Steiner
May 31, 2012

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PayPal announced a new mobile app for smartphones that lets UK shoppers pay for purchases at four brick-and-mortar retail chains. Shoppers use the app to generate a unique barcode and transaction number, and the cashier scans the barcode on the smartphone in order to take payment from the user's PayPal account.

PayPal is using a number of approaches to encourage its users to pay for items offline in retail stores and restaurants. Last week in the U.S., PayPal announced 15 national retailers would join The Home Depot in offering PayPal at in-store checkout and signed agreements with terminal manufacturers and point-of-sale software providers to make PayPal available to more brick-and-mortar retailers.

The PayPal InStore app launches in the UK on May 31st and will be available in 230 Coast, Oasis, Warehouse, and Karen Millen stores in the UK. The app is available for Android and Apple iOS (iPhone and iPad) devices. PayPal created a video on this YouTube page to demonstrate the new in-store shopping experience, and more information is available on the PayPal UK blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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