|EcommerceBytes-NewsFlash, Number 2812 - May 25, 2012 - ISSN 1539-5065 2 of 3|
PayPal announced on Thursday that 15 national retailers will join The Home Depot in offering PayPal at in-store checkout. The retailers offering PayPal at point-of-sale are Abercrombie & Fitch, Advance Auto Parts, Aeropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct and ToysRUs.
PayPal is also partnering with point-of-sale software providers Leapset, ShopKeep, Vend and Erply to support smaller brick-and-mortar retailers that PayPal calls "mid-market businesses." Some of their merchants are now live with PayPal's local feature in their stores so customers can alert merchant when they're in-store to get "VIP treatment."
ShopKeep POS, for example, is an "iPad point of sale system in the cloud." In a YouTube video, the company shows a young couple going into a coffee shop and using their smartphone to alert the barista, who then uses the store's iPad to charge the purchase to the couple's PayPal account.
Erply.com also showcased its PayPal-enabled POS system in a Youtube video featuring a woman's boutique called Sway.
David Marcus, who became president following Scott Thompson's departure, wrote on the PayPal blog:
PayPal's offline solutions are much more than just a way to pay. We're helping merchants connect with consumers at every stage in the shopping cycle. Before they come into the store, while they're in the store, or even after they've left. We're able to drive consumers through a retailer's doors with relevant offers, coupons and discounts, then maintain a relationship with that consumer that keeps bringing them back to the retailer, in store or online.
PayPal is also working with payment-terminal providers VeriFone Systems and Equinox Payments, the companies announced yesterday, so retailers who use the terminals can offer PayPal to customers when they pay at the cash register. Along with Ingenico, with which it announced a partnership in January, PayPal says it is now partnered with the top three terminal manufacturers in the world.
Marcus called 2012 a "test and learn" year with regards to the offline retail market.
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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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