GNC Sees 4 Percent Lift By Offering PayPal in Checkout

Should online merchants offer shoppers a range of online payment services on their website checkout? Reports in the past have indicated that yes, offering consumers choice can increase conversion rates.

PayPal certainly encourages retailers to offer its payment service as a method of payment everywhere shoppers pay for their purchases, and on Friday, it pointed to the success realized by a specific retailer who added PayPal to its checkout flow.

According to a post on the PayPal blog by Karen Fry, Director of Large Merchant Marketing at PayPal, GNC found a dramatic lift in sales when it offered PayPal as a payment option on its website. GNC conducted multivariate testing on its site and found that offering PayPal at checkout increased sales by 4% over the same shopping experience than without PayPal.

Fry quoted GNC executive Jeff Hennion, "We were optimistic that we'd see a boost by offering PayPal checkout to customers. The proof is in the data. Offering PayPal as a payment option drove quantifiably higher sales."