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EcommerceBytes-NewsFlash, Number 2809 - May 22, 2012 - ISSN 1539-5065    1 of 3

GNC Sees 4 Percent Lift By Offering PayPal in Checkout

By Ina Steiner
May 22, 2012

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Should online merchants offer shoppers a range of online payment services on their website checkout? Reports in the past have indicated that yes, offering consumers choice can increase conversion rates.

PayPal certainly encourages retailers to offer its payment service as a method of payment everywhere shoppers pay for their purchases, and on Friday, it pointed to the success realized by a specific retailer who added PayPal to its checkout flow.

According to a post on the PayPal blog by Karen Fry, Director of Large Merchant Marketing at PayPal, GNC found a dramatic lift in sales when it offered PayPal as a payment option on its website. GNC conducted multivariate testing on its site and found that offering PayPal at checkout increased sales by 4% over the same shopping experience than without PayPal.

Fry quoted GNC executive Jeff Hennion, "We were optimistic that we'd see a boost by offering PayPal checkout to customers. The proof is in the data. Offering PayPal as a payment option drove quantifiably higher sales."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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